You don't need to be a James bond to know what “Smart Competitive Intelligence” is. Well, it’s like becoming an online sleuth, which involves a bit of fooling around on the web and reviewing your competition to unearth new ways of racing ahead your rivals in search of some hard found scribes. This is coined as “Smart Competitive Intelligence” and is the reason behind effective marketing and successful social media campaigns.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently” these quotes from Warren Buffett, the American business magnate, investor and philanthropist serves us a reminder or too. This is particularly true about the internet domain, where things can go amiss with a just click of a button. That's why your Online reputation management must start early before something can bring your house down. Listed below are some great online practices that you can do well to follow to protect your online brand reputation.
Google recently made some significant changes to the local search results display by reducing the 7 pack display to 3 pack. This sudden change affected several local businesses which makes it tougher for the local businesses to feature in the local search rankings. And the fact that around 73 percent of all online activity happening in the local search area, this makes it all the more important for SME's to concentrate more on local search optimization.
This is still a sort of mystery with SEO's that how to rank higher than their competitors or even to feature in the local and national SERP's. But if you think from a user’s perspective, it is very important for me as a user to feel happy when I log in or log out from a particular domain or site.
The next time, when you do some Google search and find “tweets” being displayed as part of the search entries, don’t be surprised because Google has now expanded its search by including Twitter content as part of the organic desktop search results. Google has even officially confirmed this development on Twitter handle and recently in an updated post on the Google blog post.
A landing page is like creating a first-hand impression on your page visitor before they are actually sent to your registration or sales page. Like a Hollywood movie trailer, which teases you with some great visuals, to get us hooked and watch the reel time action in the cinema halls. Landing page work on the same concept except it all happens on the click of a button.
It’s easy to get carried away with the high national search ranking that your website may be attracting presently but that seems half the work done if you haven’t considered to optimize it locally. But if your company's budget is neglecting these low conversion areas then you are missing a trick or too. This can be a crucial SEO strategy especially after Google's Pigeon update, which negatively hit the local ranking of some of the enterprise companies. So if you are currently feeling left out as far as the local SERP's are concerned then you may need to overhaul your present strategy.
Google now, it appears has made it into a habit of grabbing news headlines for one reason or the other so much so that readers won't get surprised if a Hollywood blockbuster biopic movie releases on Google. Coming back to the news, in a surprising development, Google has announced the formation of a new parent company to Google called Alphabet Inc. Here’s what the home page looks like with a message from Larry Page.
Most of you might be aware that Google has been frequently changing its user interface, often most noticeably on desktop and mobile search engine result pages aka SERPs. Be it the recent Local Pack listings, Carousels in search results, Knowledge Graphs, Displaying of Google Shopping ads or Image and News listings, Google has done it all.
A recent Google study revealed that the mobile searches have finally surpassed the desktop crawls. But on contrary, there are a lot of brands and companies, who still don't have a mobile friendly website as yet. Post 21, April 2015, there was a flurry of speculation over the impact of the update, which is termed as the “Mobilegeddon” effect. After the algorithm update, Google announced that the mobile friendliness of a website would become a ranking factor. But unlike previous updates, Google outlined clear criteria for the website to comply.