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Monthly Archives November 2015

Q3 Earnings. Does anybody know about this? This was recently released by Google, shedding light on mobile search business to analyze its results by assessing its progress. But how well did the ‘search’ go? And what would be the next step for it? Google had spread a word about mobile search dominance. It has overtaken desktop search in 10 countries,…

You can call Google an attention-seeker, unpredictable, a gossipmonger, blabbermouth, tyrannical or any other name...but at the end of the day, you’ll still have to live with it. Love it, hate it but you just can’t ignore it. We’ll also have to accept the fact that there’s a huge difference between what Google actually says and what it does. Previous…

Audience engagement is one of the most challenging aspects that popular social networking sites are constantly faced with. And the only way out seems to be regularly upgrading the existing array of services, which may hopefully benefit or add up to the user experience. The challenge remains the same, whether you are ranked first or tenth in the hierarchy of top social networking sites. And Facebook , the No.1 ranked Social Networking site ensures that it’s constantly coming up with new features to keep the audience interested.

Google’s ambiguous ways of functioning are coming to the fore again. This time, a legal video streaming search site JustWatch.com recently reported that search giant didn’t deliver on its promise of bursting down the nexus of illegal sites through its recent algorithmic update. This was after when Google announced three years ago that it will come down heavily on such sites offering…

Google Adwords Remarketing

Pinterest with its amazingly simple functionality is slowly but surely scaling the hierarchy as the most popular business networking solution. And team Pinterest probably understands how to best capture its audience’s imagination by introducing some new features. That’s the reason why it is becoming a source of inspiration for many social networking enthusiasts, who are constantly in search of latest…

SEO directly relates to business operations rather than other marketing channels. It is about utilizing every marketing asset you have to get maximum profit through organic search. To analyze the performance of an SEO strategy we’ll need to consider 3 teams and their processes. These teams include the Web Development team, the Content Strategy team and the Leadership team. In this article, we are going to highlight the importance of search marketing and how these 3 teams facilitate the process.

Earlier this year when Yahoo renegotiated its contract with Bing, they made a change. From now on Yahoo will be allowed to work with other search providers as well. Just after adding this exceptional point in the contract with Bing, Yahoo’s CEO, Marissa Mayer took an unprecedented decision. Yahoo made a deal with Google for a period of 3 years.…

Facebook’s Music Stories: Redefining Social Networking with Soundtracks In today’s virtual world of social networking, innovation is the key to maintaining relevance. Facebook, in its relentless pursuit of staying at the forefront, continues to evolve by introducing user-centric features. One such addition is its new post format called Music Stories, designed to integrate music seamlessly into the social media experience.…

Youtube Marketing

The popularity of the online video content is not surprising as such. Since it leaves an indelible impression on the viewer's mind that's why even the modern day marketer prefer to use it to carve out successful marketing campaigns. While this is true for companies, it's also a fact that a lot of professionals use it as a medium to market their expertise from a particular field. And You Tube provides them the platform to do so.

  Thanksgiving holiday week is just round the corner! And it seems like everyone's gearing to celebrate the holiday season. As Businesses getting ready with their final round of preparation to lure customers, Google's not the one to stay behind. In an effort to catch the spirit of the up-coming festive season, Google My Business is coming with “Business Working…

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