As a modern day marketing tool, social media network offers a plethora of advertising opportunities. Facebook, Twitter, Google+, LinkedIn, Reddit and Pinterest have their own unique marketing platforms which when handled with due care can easily be leveraged to one's business's advantage. Talking about the No.1 ranked social networking site, Facebook with 968 million logged-in users on a daily basis…
While many SEO practitioners were busy looking at other SEO aspects, Link Building has had a completely forgettable year so far; much to the delight of Google’s John Mueller, as per his recent comments about link building practices. But wait! Don't get disheartened by these link woes. The idea is to naturally attract or earn links rather than using harmful…
While smart shoppers were busy bidding for the best online Black Friday deals across various e-commerce portals, they were unaware that their online gadget behavior was being scrutinized. It's an understandable fact that smart phone searches have a bigger say in our daily activities, right from finding physical store locations to checking out store working hours and comparing product prices while browsing through various product categories.
Last weekend was supposed to be the busiest shopping weekend of the year but it turned out to be just a regular weekend. Marketers promote Black Friday as one of the biggest money spinner, but this year it proved to be quite a forgettable weekender from sales point of view. In comparison, the first day of the week i.e. Cyber Monday turned out to be a humdinger of a day, as we saw online sales record touching a new high.
“Content is the King.” I know you have probably heard this a thousand times before and also, that the better your content the higher your rankings in SERP. Maybe, this will not be an issue for those companies that have employed professional writers who write good content on a daily basis. But what if your budget does not allow you to hire a staff writer and thus you have to do it yourself; despite the fact that you don’t have writing experience. If you fall under those select set, then we have few great tips to share, which will help you get started and get ahead.
Much like the popular Tom & Jerry rivalry, there's one hell of a contest going-on between two search rivals. Google, like Tom, the giant virtual cat of the search engine is doing everything to out-do its rival Facebook who, like Jerry, is the big virtual mouse of the internet world. After Facebook's announcement made in the recent past about a new pack of features they introduced to lure advertisers, it now seems like Google's following suit.
On one hand, November 11 presented an opportunity for many US marketers to promote it as a Veterans day special or even form a base with their targeted audience to cash in on the Black Friday and Cyber Monday celebrations.
The Shifting Landscape of Search Partnerships: AOL, Microsoft, Google, and Yahoo In the fast-evolving world of digital marketing and search engine optimization (SEO), strategic partnerships play a pivotal role in shaping the industry's future. Recently, AOL and Microsoft announced a significant collaboration whereby AOL will sell Microsoft display ads, while Bing will power AOL’s organic search results and paid…