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Monthly Archives February 2016

Google is continually taking strides towards the betterment of location & mobile marketing. Be it a mobile friendly update or the launch of Google My Business API, Google is encouraging “Near Me” searches to the maximum. People who search for “Service + near me” tend to make a decision faster as they are not only looking for the information, but…

Launched back in 2011, the ever-growing advertising network of Snapchat is giving a lot of top ranked social networking giants like Facebook and Twitter a good run for their money. According to  recent Ad Age report, Snapchat's 16 months old ad business is looking at replicating Facebook's success, both in terms of popularity and market share value. In the ever-so…

Data Analysis

To make Google Analytics more business friendly, last week, Google launched autotrack. The idea is to make Google Analytics services more productive for search marketers and in-turn save their precious time while learning the ropes of customization. The introduction of “autotrack library” enables businesses to get a hang of almost all features of Google Analytics and requires little manual implementation.…

Google has announced its plans to close down all its available compare products and tools related services by the end of March, this year. Over the years, Google had developed a unique range of compare products and tools services that included sectors such as travel, finance, insurance and mortgage industries. These services were displayed in the form of text ads…

The Evolution of Amazon's Free Shipping Policy and Its Impact on E-commerce: Insights by Agency Platform Over the years, free shipping has been a key strategy in propelling Amazon to its position as a global e-commerce leader. By offering free shipping, Amazon not only attracted new customers but also fostered a loyal customer base that returned for repeat purchases. However,…

Carousel – An Awesome Social Media Ad Format

Google started the year with a bang by delivering some free goodies to its advertisers. Initially, they launched an AdWords app for iOS users. They then followed it up with the launch of Google Analytics backed AMP Project. And finally, there's the 24Hrs online support to its AdWords Search Advertisers. But amidst all this, it lost track of its AdSense…

Social media giant, Facebook, is in the process of monetizing one of its popular messaging services, i.e. the Facebook Messenger. Well, that's what the latest TechCrunch report suggests. According to TechCrunch, you'll be able to see Facebook Messenger sporting ads on its platform in the next few months. TechCrunch claims that it had got hold of documents that Facebook sent…

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