We have met many app entrepreneurs who made it big in the app world without spending a single penny on advertising. Some are growing with decent speed, while some have managed to enter the million dollar game without spending on advertising. While some employed social media, some made use of press publicity. Many recruited customers manually, while others won the…
As an app publisher, one of your biggest concerns is to make your app stand out from the crowd. Currently, there are more than 1.5 million apps in the App Store & 1.6 million apps in Google Play Store. So how will your app stand out? Nowadays, building a great product doesn’t guarantee success. Maybe your app is offering exceptional…
It's great news for existing and GenNext advertisers! Google has decided to offer 24-hours support to sort out any advertising related questions on Google's advertising network. Google AdWords team will now answer your ad related concerns in English, from Monday to Friday, on premium social media networks such as Twitter, Google+, Facebook and YouTube. If you still don't believe it,…
Since the advent of PPC marketing, we have constantly been in search of tools that help us not only in surviving but also in getting ahead of our competition. In this day and age of digital marketing, there are a plethora of PPC marketing tools available on the web. To save you some precious time, here's a list of PPC…
It's the kind of news that will be relished by Social Media Marketing Managers, who always wanted to have the comfort of switching between multiple accounts while communicating with their clients. Instagram's iOS and Android app versions now let you manage up to five different accounts at the same time. This will save a lot of time and logging-in hassles…
Google, in the recent past, had taken several steps to remove Flash Ad content from its ad support. After six months of sustained efforts in the same direction, it recently announced complete withdrawal of support for Flash Ads in its search engine. It also means that after June end this year, Google will not allow new Flash Ad content to…
Emotions speak louder than words!! Well, no one can deny the fact that emotions are one of the most powerful forms of communication. This is the reason why emojis have now found a place in almost all business marketing communications. And just when it seemed like they had made it to Google PLAs (Product Listing Ads), Google took a U-turn…
Facebook Triumphs Over YouTube: A New Era for Video Hosting Facebook has surpassed YouTube in a monumental shift in the video hosting landscape. According to recent data from iSpot.tv, Facebook’s Super Bowl commercial video views have outperformed YouTube’s, marking a significant milestone in the ongoing battle between these two social media giants. While YouTube has long been heralded as the…
Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…
So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…