Twitter has had much to celebrate recently, with its 10th anniversary marking a decade of transformation in the world of social media. Simultaneously, its live-streaming video app, Periscope, celebrated its first birthday. The introduction of Periscope on Twitter was a strategic move aimed at boosting engagement and expanding Twitter's capabilities, especially during a time when its user growth had plateaued.…
Google's now offering AdWords support to advertisers by auto-recommending bids as an assistance to set up dynamic categories in their Ad Search (DSA) campaigns. This can be a bit of worrying piece of information for businesses, since they don't want Google to overlook or suggest changes in their DSA campaigns. But businesses don't need to worry as they can easily…
If not Google, then what? If you happen to ask this query to businesses then most of them would get a heart attack! Because most businesses are Google based advertisers (we actually don’t want that to happen). Frankly speaking, we're so habituated to or dependent on Google searches that we don't care to try any other of the plethora of…
Google now knows what's the “Best” and “Cheapest” option available to you, when you do a Google search for a restaurant in your vicinity? Well, it's true. Google has recently added support for “Search Autofilters” in its Search Ranking Algorithm that takes into consideration phrases such as “Best” and “Cheapest” before revealing information related to “Local Restaurant Searches”. The newly…
After recently testing colored filter buttons to go with its image search feature, Google's now busy rolling them out for users across the globe. To use this feature, go to Google's Image Search option and do a search for any query. At the top of the SERPs, you'll see a carousel of colored buttons. When you click those tabs, it…
Twitter's CEO, Jack Dorsey recently put an end to rumors and media speculations about the future of Twitter's signature 140-character limit, by announcing that it will continue to exist. According to media reports, Twitter's CEO recently made the comment while speaking of Twitter's tenth anniversary celebrations, which are scheduled to take place on March 21, 2016. This is what the…
Google acknowledges the fact that there are more searches being carried out across the mobile platforms than on the desktops. To drive home the advantage and to maintain its search dominance, Google recently announced an update to mobile's SERPs. This update will increase the effect of ranking signals that will enable smartphone searchers to find more relevant mobile-friendly pages. It…
Bing Partners with NCAA to Elevate March Madness Predictions: Insights from Agency Platform For the second year in a row, Bing has partnered with the NCAA to enhance the excitement of March Madness with its innovative Tournament app. Leveraging its predictive technology, Bing is set to assist basketball fans with comprehensive match-up predictions, brackets, and search answers for the 67-game…
So, what's Google's top search ranking factor in 2016? If you ask this question to Google's John Mueller, he may skip it; just like he did in a recent Google Hangout session on Google+. Google, for some reason, doesn't reveal what specifically needs to be done to rank better in Google searches; what technical changes businesses can make in their…
In today’s fast-paced, mobile-driven world, speed and user experience are key factors for both search engines and social media platforms. As more users access the web on their mobile devices, platforms like Google and Twitter are taking steps to ensure content loads faster and is easily accessible. One of the major developments in this area is Google’s Accelerated Mobile Pages…