At the Search Insider Summit last week, Microsoft's representatives officially announced that voice enabled searches contribute to nearly 25% of all searches that are made on Bing's search platform. Not only that, voice-enabled searches also tend to be a bit longer, in terms of number of words per query. It usually comes up to 6-10 words as compared to the…
Facebook's Updated Branded Content Policies: What Publishers Need to Know In an effort to enhance user experience and provide greater transparency, Facebook recently updated its branded content policies, offering both opportunities and challenges for publishers. These changes are designed to attract more users and encourage a higher standard of content, but there’s a key caveat: only verified pages are eligible…
Over the past few months, Facebook owned WhatsApp reportedly went on to add a lot of new features, including end-to-end encryption of messages and file sharing support on its platform. According to latest reports, the popular instant messaging service may add some more features to its existing array of services. According to latest reports by Android Police, the instant messaging…
It is a part of human tendency to overreact when you're on the other side of winning. Marketing research, surveys and investigations are quite handy when it comes to finding the real reason behind the downfall of a company. But they rarely present the real story. What these researches, surveys and investigations do not reveal is the misuse and pursuit…
Recently on a Google Hangout session, Google's webmaster John Mueller reportedly confirmed that Google penalized some leading travel websites for displaying rich snippets related to product pricing information and airlines prices on the same page. Explaining the reason behind Google's action, John added that these sites were found to be guilty of using product rich snippets for more than one…
Last month, Twitter surprised everyone by re-categorizing itself from a social networking entity to a news App on iOS platform. Surprised! Don't be. This month more surprises await the users as Twitter's planning to serve them ads even when they are logged-out. With brands happy to pay similar amount of money for generating ad clicks from both logged-in and logged-out…
To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…
Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land. In its latest endeavor, Google's testing an expanded Google AdWords Text Ad that features two lines containing the description, which now accommodates 80 characters; giving users 47% more free space. Here's…
After reporting a net loss of $57m in Q1, 2015, Amazon is right on the money this year. The company moved beyond analyst expectations in all areas by reporting a whopping $513m profit margin in Q1 sales this year. The company's net profit is largely due to the sale of its own manufactured products like Kindle e-reader and Fire Tablet…