Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…
So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…
Much to the delight of online marketers and businesses, Instagram's video ads get a much needed boost, with the 15 sec videos making way for one minute videos. The extended video length will provide marketers the much needed breathing space and enable them to be more creative when conceptualizing their ads. The main objective of the move is to enable…
The season of love is just round the corner as we are fast approaching Valentine Day celebrations. In the weeks lead up to February 14 the Valentine's Day Effect is quite evident in most online searches; and it's not just Google searches. People are also exploring other search options such as DuckDuckGo, Yahoo, Facebook, Twitter and Bing to name a…
It's great news for advertisers! Google's much awaited & ambitious AMP Project will have the backing of Google Analytics. This actually means that you can now track through your Google Analytics whether the improved mobile experience with faster loading pages is having the desired effect on your target audience. Google's yet to be released and highly publicized AMP project was…
As per Google's monogamous approach, it always gives first preference to its array of services and then it serves its competitors. So whenever there's a new app being launched or an update is introduced, it always first comes out through its platform and then it follows the suit with others. That is the reason why iOS users are now seeing…
If comScore's latest report is anything to go by, then it's Bing and not Google who is gaining mileage in terms of search engine popularity. On the other hand, Google the No.1 ranked search engine is slowly losing both, market share value as well as volume in terms of Google searches being made. Compared to last year, Google's search tally…
Google's monogamous attitude is coming to the fore again and 2013 reports by Morgan Stanley and Macquarie Capital only serve as major proof of that. According to these reports, the search giant was paying Apple an annual fee of around $1 billion to feature as a default search engine on Safari – Apple's default premium browsing platform. Add to that…
In recent developments, Google has secured a new patent that could significantly impact the world of social media marketing. This 18-page patent, which outlines a system built around email communication and link sharing, could become a game-changer for businesses, brands, and users alike. However, while it offers some exciting potential for automating and improving social media posts, it could also…
It seems like Google wants to embark on a new search journey in a brand new style by revamping its webmaster portal. It's not such a bad idea, considering the fact that last year was not such a great year for the search giant and a part of the blame goes to Google's webmasters as well. Hence, starting the New…