Google has identified a set of vital skills that enable users to get information quickly, easily, and attractively. Google refers to these skills as Core Web Vitals. Core Web Vitals are defined under the basis of: How fast the page content is delivered? Whether or not the page loads correctly? How well does visual content display on a computer screen,…
Artificial Intelligence has come a long way in occupying a major role in reshaping various industries, like smart devices. Digital marketing is no exception. Search Engine Optimization these days follows conceptualized content and skillful content strategy. Artificial intelligence thereby makes use of high-intelligent machine learning algorithms to recognize various patterns and lay out the data skillfully on the internet. The…
Having content tailored to one's native language, location, and preferences can help attract more appropriate traffic to a website. Therefore, localized content becomes essential for businesses promoting their products and services online. It enhances the marketing effort by making the customer understand the content more personally. Content localization specifically ensures the increase in leads and revenue for businesses opting for…
Every business be it small or large wants to invest in digital marketing, and why not? In today’s day and time, it is the best tool to connect with your target audiences and gain immense traffic. But are you aware of these terms pertaining to digital marketing? We will be covering some widely used and some ‘not so common’ marketing…
Proven Strategies for Boosting Customer Retention: Insights from Agency Platform Returning shoppers are invaluable to any business. They spend up to three times more than new customers, are cheaper to re-engage, and often contribute to attracting new customers through word-of-mouth and loyalty. Ensuring customer satisfaction and retention is essential for sustainable business growth. Here are some effective customer retention strategies…
The Growing Impact of Voice Search: Strategies to Optimize for the Future Voice search is rapidly transforming the way users interact with technology and access information online. According to recent research by comScore, by 2020, there were already over 200 billion voice search queries per month, with more than half of all searches conducted via voice. As this trend continues,…
Bing’s PubHub: Expanding Content Reach for Verified Publishers In the ever-evolving world of digital content distribution, Bing has taken a significant step to help publishers broaden their audience reach. Introducing PubHub, a news portal designed for publishers to submit their content for distribution across Bing’s platform. This initiative promises to connect publishers—whether local, international, big, or small—with Bing’s extensive user…
The two factors that are very much important to businesses from SEO point of view are – the overall web traffic to their site and the number of referring domains pointing to the site. Besides contributing heavily to the search ranking of a site, a recent study suggests that there's a positive co-relation between the two. To find the correlation…
During the recently concluded I/O developer conference, Google revealed that it's long search handle conducts trillions of searches every year. The last time Google made its search volume figures public, was three years ago when it reported around 1.2 trillion searches in 2012. Without revealing the exact number of search volume, Google mentioned that they're conducting around trillions of searches…
Simplifying Conversion Tracking on Bing Ads: Introducing the Universal Event Tracking Tag Helper In the fast-paced world of digital marketing, tracking conversions and creating effective remarketing lists are essential for successful ad campaigns. To make this process more streamlined, Bing Ads has introduced a powerful tool—the Universal Event Tracking (UET) Tag Helper. This new feature is designed to help marketers…