Facebook recently came out with an update on its Audience Network's (FAN) recent showing and on the sidelines decided to cut short their company’s LiveRail business through it's latest blog post. FAN, the in-house advertising wing of Facebook was launched a year and half ago on a worldwide basis; not only to provide in-app advertising solutions to advertisers, but also…
For over a decade, Twitter has stood out in the world of social media with its unique 140-character limit, forcing users to communicate their thoughts succinctly. However, that might be changing soon. According to reports from Re/code, Twitter is contemplating a significant expansion of its character limit—from the current 140 characters to 10,000 characters. This move is likely to have…
The popular photo and video messaging app – Snapchat is gearing up to take the social advertising world by storm. Just a year into launching its first ad and Snapchat is revamping its Application Programming Interface (API) to strengthen its advertising base and compete with other the top ranked social networking sites. Snapchat, which was launched just 5 years ago,…
The search giant, Google recently came out with the revamped version of its App Index Report, which you can access from the Search Console domain. This comes as a huge sigh of relief for some users, since there were reports that the previously upgraded version of these reports was found to be unworkable for past several months. Besides that, the…
2016 is going to be grand because we have seen drastic changes in 2015 & we can expect to see even more dramatic ones in 2016. There's been a long debate about privacy of the users. As people are becoming more conscious and aware about the amount of data they share with search engines and other online platforms, there's an…
Yahoo's online research arm, Flurry came out with the year's top holiday mobile stats. These stats show one of the premium smartphone manufacturers i.e. Apple Inc. topping the device table but slipping down a bit from its previous year's outing. Apple Mobiles, which managed about half of all the device activations over 2015 holiday season, was followed by the South…
With virtually every business now going online, the concept of native advertising is catching up fast with a lot of next-gen marketers. It indeed does make sense, since it's fast, effective and gets the desired attention without disrupting the content experience of your target audience. And like everything else, pros are accompanied with a lot of cons. That's where the…
As we are about to begin a new search journey in a new year, it's time for businesses to reflect on their past year's performance and hopefully take some positive out of it. It had also been a very happening year for the search giant with a lot of chopping and changing taking place in its services, including the search…
End of the year sales and a week long Holiday Season are pretty good reasons for shoppers to embark on a shopping journey. But wait, don't go anywhere because you can now track most of these smart online shoppers shopping at one particular online destination i.e. Amazon.com. Well, that's what the online retail giant reports. It has observed that more…
Google has this rather strange habit of pulling away features after a brief run. The latest to join the list of casualties is www.google.com/ncr, which was designed to filter out searchers as per their residential status. So if you're a non-US searcher but have been holidaying in the country from past several months, then Google will redirect you to your…