SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…
If you wish to escape from remembering those long, pesky alphanumeric passwords then don't worry, Santa (aka Google) has just heard your wish and is now working out a new way to sign in to Google services, sans passwords. Yes, you heard it right. The search giant's currently working on a new smart methodology to confirm your online presence via…
When it comes to credibility, nothing can beat Word of Mouth Marketing (WOMM). This is the most ancient yet effective form of advertising because people may hear recommendations from mammoth mediums like T.V, Radio, Display ads, PPC and even from their favorite celebrities, but in the end they will trust their family and friends. Despite being powerful, only a few…
To make it more convenient for large businesses, Google recently came up with a new API to assist you in managing your Google My Business listings under Google My Business API page. The new API dashboard allows you to programmatically conceive and edit locations on Google My Business page. Listed below are some of the most popular features that you…
So you want to know how exactly podcasts can be of your help in content marketing? Well, it's true that podcasts are the latest to hit SEOs' content bandwagon with many known brands following suit. But four years ago, you would have laughed it off as another rumored Google update chatter. The major USP of these podcasts is that you…
The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…
New Year is yet to arrive but every football enthusiast is wondering when the 50th edition of Super Bowl will be held in 2016? And if you too are searching for an answer then don't just rely on Google's search capabilities to eke out the right answer. That's what we came to realize with Google, who seems to be in…
We live in such a virtual world of chatter and distractions that everything we come across becomes a challenge to our eyes and ears. So, finally it has been confirmed that Penguin's next installation, which was rumored to be rolled out in the near future may not be happening; at least not this year. Which means Panda, Phantom and other…
As a modern day marketing tool, social media network offers a plethora of advertising opportunities. Facebook, Twitter, Google+, LinkedIn, Reddit and Pinterest have their own unique marketing platforms which when handled with due care can easily be leveraged to one's business's advantage. Talking about the No.1 ranked social networking site, Facebook with 968 million logged-in users on a daily basis…
While many SEO practitioners were busy looking at other SEO aspects, Link Building has had a completely forgettable year so far; much to the delight of Google’s John Mueller, as per his recent comments about link building practices. But wait! Don't get disheartened by these link woes. The idea is to naturally attract or earn links rather than using harmful…