“Content is the reason search begun in the first place”. Well, this axiom beautifully sums up the importance of content marketing in the scheme of things. The online marketer of today will tell you the importance of writing well-structured and engaging content as a key ingredient for attracting more conversions.
Just like your real presence, your virtual presence too needs to be monitored and tested on a regular basis. You need to constantly feed your web site with some great and engaging content to convert your click throughs into loyal customers. And if it doesn't function in that manner, then you need to do a reality-check of your online presence.
In the mid 1990's webmaster and content providers began to actually optimize sites for ranking higher. With the inception of Google AdWords back in 2000, things started to shape up quite effectively for the SEO Industry. And after more than a decade of its existence, more paid search platforms are coming into existence making the life, all the more difficult for the account managers.
Interacting with customers, getting feedback and promoting or launching new products and services wouldn’t have been this easy if the social media didn’t have that much power. Social media has emerged as an excellent platform to build your online presence as well as to retain the image and rankings.
Your SEO requirements may vary depending upon the type and the nature of the e-commerce services that you offer to attract your target audience. Hence, you may have to face up with varied challenges to make your e-commerce effort a successful venture. For instance, Your Facebook SEO requirements may not be the same as compared to your Twitter presence. So, a little error in your judgment may jeopardize the success of your e-commerce website. In this rather brief discussion, we will touch upon some rather core issues at hand, when optimizing your e-commerce presence that may need your urgent SEO attention.
Seems like Google's monogamous tyrannical attitude is again coming to the fore with Adobe's flash content becoming its recent casualty. In a move to improve its premium browsing service, Google has now started to pause the irritating flash enabled Ads on Chrome. Call it a tyrannical or welcome initiative, the move was announced back in June this year but…
In today's highly competitive digital landscape, generating quality web traffic is essential for a business’s survival and growth. Whether you're running a small business or a large enterprise, the challenge remains the same: how do you attract the right visitors to your website? The answer lies in targeting high-ranking, competitive keywords that resonate with your target audience and improve your…
Google, recently, may have been restructured as a part of a new parent company Alphabet Inc but it still dictates the market share value as a search engine giant. But its immediate competitors Bing and Yahoo search have also a reason to smile. The new research from search marketing intelligence company AdGooroo suggests that the No.1 search engine is…