Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future of their business. Yes, businesses are going to struggle for a while amid the COVID-19 crisis. But the reality is - businesses can thrive in downtimes. And many of the…
Google has removed the sitelinks demotion feature from Google search console. They recently announced on Google+(Yeah, it’s still alive) that they are taking off the 9-year-old feature in order to “Simplify things”. Google removing the sitelink demotion feature present in Google Webmaster tools is inevitable. They did it because it's unnecessary in today's age of advanced technological interpretation of data.…
Google recently took some time out and clarified a few things through its official blog post with regards to queries and controversies surrounding its autocomplete algorithm searches. According to Google, it has received a number of queries from users wanting to know exactly how the autocomplete algorithm functions. Google’s autocomplete algorithm basically filters out search information related to a person’s…
In the fast-paced world of social media advertising, brands are constantly on the lookout for innovative ways to engage users and maximize their ad spend. With platforms like Google, Facebook, and Instagram already offering popular carousel ad formats, it was only a matter of time before Twitter joined the trend. While Twitter has been testing carousel ads for over a…
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…
Now, it's no longer a tedious and cumbersome task to track the combined visibility of multiple online properties such as the mobile site, desktop site and the mobile app. The reason being, Google recently introduced a new feature called property sets that enables you to group multiple Google properties (including both apps and sites) to get a collective insight of…
Hey “Siri”, “Cortana” and “Alexa”, watch out! Here comes “Allo”, Google's own voice based Search Assistant. That's right. Google's own voice search assistant “Allo”, which is an instant chat based search assistant, recently made its debut at Google's developer conference held earlier this week. Much like Amazon's Alexa and Microsoft's Cortana, Google's own personal assistant “Allo” too lives deep inside…
Google's now providing site owners with an opportunity not only to stand out in search results, but also to attract more targeted traffic to their sites. The reason being, Google recently introduced a new section to Google Search Console called “Rich Cards”. This section will display data related to Rich Snippets, App Indexing, AMP, schema and other ways through which…
As per recent reports, Google's done rolling out the next installment of 2015 mobile-friendly update. Google's own webmaster, John Mueller went on to confirm these reports through his Twitter handle saying, “The mobile changes mentioned here are now fully rolled out.” FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016…
At the Search Insider Summit last week, Microsoft's representatives officially announced that voice enabled searches contribute to nearly 25% of all searches that are made on Bing's search platform. Not only that, voice-enabled searches also tend to be a bit longer, in terms of number of words per query. It usually comes up to 6-10 words as compared to the…