Over the past few months, Facebook owned WhatsApp reportedly went on to add a lot of new features, including end-to-end encryption of messages and file sharing support on its platform. According to latest reports, the popular instant messaging service may add some more features to its existing array of services. According to latest reports by Android Police, the instant messaging…
Recently on a Google Hangout session, Google's webmaster John Mueller reportedly confirmed that Google penalized some leading travel websites for displaying rich snippets related to product pricing information and airlines prices on the same page. Explaining the reason behind Google's action, John added that these sites were found to be guilty of using product rich snippets for more than one…
To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…
After reporting a net loss of $57m in Q1, 2015, Amazon is right on the money this year. The company moved beyond analyst expectations in all areas by reporting a whopping $513m profit margin in Q1 sales this year. The company's net profit is largely due to the sale of its own manufactured products like Kindle e-reader and Fire Tablet…
Google, the search giant suddenly finds itself in the midst of legal woes. It all started with the European Union accusing Google of using its postion of dominance to impose unjustified restrictions and conditions on manufacturers of devices. Although, there was a sigh of relief as one of its competitors i.e. Microsoft ended its long standing antitrust feud against Google,…
In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…
EU Calls for Transparency in Search Advertising: What This Means for Google and Bing – Insights by Agency Platform The European Union (EU) has intensified its efforts to create greater transparency within online advertising practices, putting pressure on industry giants like Google and Bing to establish clearer policies for how advertising content is displayed in search engine results pages (SERPs).…
Google served notices to webmasters last week, stating that it has decided to penalize sites with unnatural outbound links. Google's mass manual action message to webmasters turned out to be a brief warning to blogwriters to disclose nofollow links when reviewing gifted products online. In a brief message, Google warned bloggers to “nofollow the link, if you happen to link…
In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…
Twitter has had much to celebrate recently, with its 10th anniversary marking a decade of transformation in the world of social media. Simultaneously, its live-streaming video app, Periscope, celebrated its first birthday. The introduction of Periscope on Twitter was a strategic move aimed at boosting engagement and expanding Twitter's capabilities, especially during a time when its user growth had plateaued.…