Launched way back in 2013, San Francisco based company mNectar is streaming short playable apps as ads so that the online searchers could preview the app before installing it on their Android or iOS devices. Moving beyond Google's interactive streaming ads protocol, the company will now allow users to preview native or hybrid apps. Mainly meant for gaming apps, it…
Google has now widened the horizon of the previous version of app streaming to include other available apps in search results. In order to be eligible for app streaming by Google, you need to have the latest version of Android i.e. Android M or its previous version Android L. Your browser must support searches in Google App Search over Wi-Fi.…
We have met many app entrepreneurs who made it big in the app world without spending a single penny on advertising. Some are growing with decent speed, while some have managed to enter the million dollar game without spending on advertising. While some employed social media, some made use of press publicity. Many recruited customers manually, while others won the…
As an app publisher, one of your biggest concerns is to make your app stand out from the crowd. Currently, there are more than 1.5 million apps in the App Store & 1.6 million apps in Google Play Store. So how will your app stand out? Nowadays, building a great product doesn’t guarantee success. Maybe your app is offering exceptional…
As per Google's monogamous approach, it always gives first preference to its array of services and then it serves its competitors. So whenever there's a new app being launched or an update is introduced, it always first comes out through its platform and then it follows the suit with others. That is the reason why iOS users are now seeing…
The search giant, Google recently came out with the revamped version of its App Index Report, which you can access from the Search Console domain. This comes as a huge sigh of relief for some users, since there were reports that the previously upgraded version of these reports was found to be unworkable for past several months. Besides that, the…
In today’s mobile-first world, smartphones have become an integral part of our daily lives, and people spend an increasing amount of time on their mobile devices. From social media and shopping to travel and productivity, mobile apps are a dominant source of engagement. However, as mobile usage grows, so does the need for greater ease in accessing content. Recognizing this…