In an era where digital marketing reigns supreme, many businesses have shifted their focus exclusively to online tactics, leaving traditional marketing methods seemingly in the shadows. However, the perception that traditional marketing has become obsolete is far from the truth. Despite the rapid growth of digital advertising, traditional marketing continues to play a vital role in reaching audiences and building…
Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future of their business. Yes, businesses are going to struggle for a while amid the COVID-19 crisis. But the reality is - businesses can thrive in downtimes. And many of the…
Proven Strategies for Boosting Customer Retention: Insights from Agency Platform Returning shoppers are invaluable to any business. They spend up to three times more than new customers, are cheaper to re-engage, and often contribute to attracting new customers through word-of-mouth and loyalty. Ensuring customer satisfaction and retention is essential for sustainable business growth. Here are some effective customer retention strategies…
It is a part of human tendency to overreact when you're on the other side of winning. Marketing research, surveys and investigations are quite handy when it comes to finding the real reason behind the downfall of a company. But they rarely present the real story. What these researches, surveys and investigations do not reveal is the misuse and pursuit…
Twitter’s Targeted Tweets: A Game-Changer for Advertisers – Insights from Agency Platform Twitter has been continuously innovating its advertising solutions, and its latest feature, Targeted Tweets, marks a significant advancement in its marketing toolkit. Expanding on the concept of Promoted Tweets, Targeted Tweets allow businesses to reach specific audiences based on factors such as geographical location, platform, and device type.…
Running an eCommerce website is a tricky business. Why tricky? Because a majority of people prefer online shopping these days due to various factors like lack of time, no proper stores nearby etc. But still not all ecommerce websites drive sales. Then where do they lack when buyers are ready to invest? To avoid this, here are some factors you should take care of: