When it comes to creating appealing web content, two concepts frequently come up: content writing and content optimization. These concepts may appear interchangeable to the untrained eye, but they are different components of a successful content strategy. Each helps ensure content engages viewers and ranks well in search. In this post, we'll look at the differences between content writing and…
Last week, Google announced a new big search ranking algorithm update, named the helpful content update - probably its biggest update in a decade. What We Know The helpful content update will target websites with a relatively high amount of unsatisfying or unhelpful content, where the content has been written explicitly for search engines to leverage rankings. Unlike many Google…
If your competitors' posts for the keywords you want to target are excellent, you'll need to improve your own. The skyscraper technique aims to help you create more extensive content than any other posts on specific subjects. Consider the following steps to use Skyscraper link building: Look for the most relevant content for specific keywords - Determine which pages have…
Having content tailored to one's native language, location, and preferences can help attract more appropriate traffic to a website. Therefore, localized content becomes essential for businesses promoting their products and services online. It enhances the marketing effort by making the customer understand the content more personally. Content localization specifically ensures the increase in leads and revenue for businesses opting for…
Returning shoppers are the best. Why? They spend 3 times more, it’s cheaper to bring them back than to acquire new customers and they also help us with acquiring new customers, sometimes for small rewards and other times for free. So overall, it’s crucial to keep them happy. Here are some retention tactics that will come handy: 1. Surprise your…
Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…
As we embark on a new Social Media Marketing journey in 2016, you would want to know who aced the publishers list on the number one ranked social networking site, i.e. Facebook in December, 2015. In comparison to previous year's results, the new report suggests that older sites with established credentials came out on top, purely on the basis of…
SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…
So you want to know how exactly podcasts can be of your help in content marketing? Well, it's true that podcasts are the latest to hit SEOs' content bandwagon with many known brands following suit. But four years ago, you would have laughed it off as another rumored Google update chatter. The major USP of these podcasts is that you…
The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…