Last week, Google announced a new big search ranking algorithm update, named the helpful content update - probably its biggest update in a decade. What We Know The helpful content update will target websites with a relatively high amount of unsatisfying or unhelpful content, where the content has been written explicitly for search engines to leverage rankings. Unlike many Google…
An FAQ page on your website is a well-organized compilation of essential information about your products and services that your consumers inquire about. This page is an excellent method to gather frequently asked questions from your customers. Benefits of creating an FAQ page for your website An FAQ page enhances the user experience - Visitors with queries have to navigate…
Without some ranking system, all the world's information would be disorganized and nearly impossible to look through entirely. Google is the best in search engines because of its precise and relevant way of organizing information for any given purpose. In addition, it offers different features, like sorting information based on relevance and importance to make things more organized. The ranking…
In the world of search engine optimization, E-A-T refers to three critical facets that Google uses to rate how trustworthy a brand or website is. It stands for Expertise, Authority, and Trust. This type of rating system helps determine if a website should be considered an expert regarding specific search terms in the Google knowledge graph. If your accountant doesn't…
Search engine optimization, or SEO for short, is a crucial component of any marketing strategy. Companies precisely need to gain visibility on the Internet and attract customers in the process. With audio content - for instance, podcasts - it's easy to assume this isn't an essential process. But the times have changed. Google now actively scans audio content for keywords.…
Google has identified a set of vital skills that enable users to get information quickly, easily, and attractively. Google refers to these skills as Core Web Vitals. Core Web Vitals are defined under the basis of: How fast the page content is delivered? Whether or not the page loads correctly? How well does visual content display on a computer screen,…
Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future of their business. Yes, businesses are going to struggle for a while amid the COVID-19 crisis. But the reality is - businesses can thrive in downtimes. And many of the…
Google has removed the sitelinks demotion feature from Google search console. They recently announced on Google+(Yeah, it’s still alive) that they are taking off the 9-year-old feature in order to “Simplify things”. Google removing the sitelink demotion feature present in Google Webmaster tools is inevitable. They did it because it's unnecessary in today's age of advanced technological interpretation of data.…
According to a recent research by comScore, by 2020 there will be over 200 billion voice search queries per month. ComScore also said that more than half of the queries will come through voice search. It is essential for companies to start focusing on voice searches and make strategies to optimize for voice search. Why is it essential to…
Google recently took some time out and clarified a few things through its official blog post with regards to queries and controversies surrounding its autocomplete algorithm searches. According to Google, it has received a number of queries from users wanting to know exactly how the autocomplete algorithm functions. Google’s autocomplete algorithm basically filters out search information related to a person’s…