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  In the mid 1990's webmaster and content providers began to actually optimize sites for ranking higher. With the inception of Google AdWords back in 2000, things started to shape up quite effectively for the SEO Industry. And after more than a decade of its existence, more paid search platforms are coming into existence making the life, all the more difficult for the account managers.

Your SEO requirements may vary depending upon the type and the nature of the e-commerce services that you offer to attract your target audience.  Hence, you may have to face up with varied challenges to make your e-commerce effort a successful venture.  For instance, Your Facebook SEO requirements may not be the same as compared to your Twitter presence. So, a little error in your judgment may jeopardize the success of your e-commerce website. In this rather brief discussion, we will touch upon some rather core issues at hand, when optimizing your e-commerce presence that may need your urgent SEO attention.

In today's highly competitive digital landscape, generating quality web traffic is essential for a business’s survival and growth. Whether you're running a small business or a large enterprise, the challenge remains the same: how do you attract the right visitors to your website? The answer lies in targeting high-ranking, competitive keywords that resonate with your target audience and improve your…

  Google, recently, may have been restructured as a part of a new parent company Alphabet Inc but it still dictates the market share value as a search engine giant. But its immediate competitors Bing and Yahoo search have also a reason to smile. The new research from search marketing intelligence company AdGooroo suggests that the No.1 search engine is…

Google recently made some significant changes to the local search results display by reducing the 7 pack display to 3 pack. This sudden change affected several local businesses which makes it tougher for the local businesses to feature in the local search rankings. And the fact that around 73 percent of all online activity happening in the local search area, this makes it all the more important for SME's to concentrate more on local search optimization.

Carousel – An Awesome Social Media Ad Format

This is still a sort of mystery with SEO's that how to rank higher than their competitors or even to feature in the local and national SERP's. But if you think from a user’s perspective, it is very important for me as a user to feel happy when I log in or log out from a particular domain or site.

The next time, when you do some Google search and find “tweets” being displayed as part of the search entries, don’t be surprised because Google has now expanded its search by including Twitter content as part of the organic desktop search results. Google has even officially confirmed this development on Twitter handle and recently in an updated post on the Google blog post.

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