A landing page is like creating a first-hand impression on your page visitor before they are actually sent to your registration or sales page. Like a Hollywood movie trailer, which teases you with some great visuals, to get us hooked and watch the reel time action in the cinema halls. Landing page work on the same concept except it all happens on the click of a button.
It’s easy to get carried away with the high national search ranking that your website may be attracting presently but that seems half the work done if you haven’t considered to optimize it locally. But if your company's budget is neglecting these low conversion areas then you are missing a trick or too. This can be a crucial SEO strategy especially after Google's Pigeon update, which negatively hit the local ranking of some of the enterprise companies. So if you are currently feeling left out as far as the local SERP's are concerned then you may need to overhaul your present strategy.
Google now, it appears has made it into a habit of grabbing news headlines for one reason or the other so much so that readers won't get surprised if a Hollywood blockbuster biopic movie releases on Google. Coming back to the news, in a surprising development, Google has announced the formation of a new parent company to Google called Alphabet Inc. Here’s what the home page looks like with a message from Larry Page.
Most of you might be aware that Google has been frequently changing its user interface, often most noticeably on desktop and mobile search engine result pages aka SERPs. Be it the recent Local Pack listings, Carousels in search results, Knowledge Graphs, Displaying of Google Shopping ads or Image and News listings, Google has done it all.
A recent Google study revealed that the mobile searches have finally surpassed the desktop crawls. But on contrary, there are a lot of brands and companies, who still don't have a mobile friendly website as yet. Post 21, April 2015, there was a flurry of speculation over the impact of the update, which is termed as the “Mobilegeddon” effect. After the algorithm update, Google announced that the mobile friendliness of a website would become a ranking factor. But unlike previous updates, Google outlined clear criteria for the website to comply.
If you happen to visit your nearby happening place or store for some shopping or just hanging out with your friends or relatives on a non-weekender but still found yourself waiting in queue for long hours then perhaps you haven't used the latest search feature by Google. Google has recently introduced a new search feature, which will show when the local stores are at their busiest at any time during the entire week. According to a Google FAQ received by Mike Blumenthal, the search giant gets its data on a store’s foot traffic data from users who have opted-in to location sharing.
In June 2015, we personally met 40 agencies across 11 US Cities. Agencies told us that they love our SEO Audit report. It helps them close SEO deals faster. Some of them have been asking for new features in the SEO Audit report for last two years. We have been listening to the feedback and four months back made Beta version of our SEO Audit reports live. After receiving amazing feedback from agencies and also solving small bugs, we are now live with the new SEO Audit report.
On June 18, Google officially announced a carousel based display which seems to be dominating a large number of queries via a desktop. The carousel strip appears to include a “condensed info card” for each business as shown below.
