After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…
During the recently concluded I/O developer conference, Google revealed that it's long search handle conducts trillions of searches every year. The last time Google made its search volume figures public, was three years ago when it reported around 1.2 trillion searches in 2012. Without revealing the exact number of search volume, Google mentioned that they're conducting around trillions of searches…
Now, it's no longer a tedious and cumbersome task to track the combined visibility of multiple online properties such as the mobile site, desktop site and the mobile app. The reason being, Google recently introduced a new feature called property sets that enables you to group multiple Google properties (including both apps and sites) to get a collective insight of…
Hey “Siri”, “Cortana” and “Alexa”, watch out! Here comes “Allo”, Google's own voice based Search Assistant. That's right. Google's own voice search assistant “Allo”, which is an instant chat based search assistant, recently made its debut at Google's developer conference held earlier this week. Much like Amazon's Alexa and Microsoft's Cortana, Google's own personal assistant “Allo” too lives deep inside…
Google's now providing site owners with an opportunity not only to stand out in search results, but also to attract more targeted traffic to their sites. The reason being, Google recently introduced a new section to Google Search Console called “Rich Cards”. This section will display data related to Rich Snippets, App Indexing, AMP, schema and other ways through which…
Alphabet Inc., the parent company of Google, recently surpassed Apple in market capitalization, with Alphabet reaching a market cap of $498.56 billion, edging past Apple’s $496.69 billion. This shift marks a significant moment in the technology industry, as Google’s influence grows, particularly through its Android operating system. While Apple continues to lead with its premium iPhones and other devices, it…
As per recent reports, Google's done rolling out the next installment of 2015 mobile-friendly update. Google's own webmaster, John Mueller went on to confirm these reports through his Twitter handle saying, “The mobile changes mentioned here are now fully rolled out.” FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016…
Recently on a Google Hangout session, Google's webmaster John Mueller reportedly confirmed that Google penalized some leading travel websites for displaying rich snippets related to product pricing information and airlines prices on the same page. Explaining the reason behind Google's action, John added that these sites were found to be guilty of using product rich snippets for more than one…
Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land. In its latest endeavor, Google's testing an expanded Google AdWords Text Ad that features two lines containing the description, which now accommodates 80 characters; giving users 47% more free space. Here's…
In an open letter to shareholders, Google's CEO Sundar Pichai stressed on the role of futuristic technology in this information-driven world. Talking about technology, Google has always held it's search capabilities at the very core of its existence, but moving ahead the company has set some futuristic technology based goals to give everyone easy access to information. As part of…