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  At a gradual pace, Google Analytics sure is turning into a full-fledged powerhouse tool used for digital business intelligence. Apart from being able to add your custom data, you can add in campaign cost data, send custom dimensions & metrics, add in Big Query integrations, have in synced with DoubleClick suites, AdWords and more. We have all been predicting this outcome for quite some time now.

In today’s mobile-first world, smartphones have become an integral part of our daily lives, and people spend an increasing amount of time on their mobile devices. From social media and shopping to travel and productivity, mobile apps are a dominant source of engagement. However, as mobile usage grows, so does the need for greater ease in accessing content. Recognizing this…

Nowadays, it seems like Google’s busy issuing warning messages to the webmaster community for infringing upon Google’s webmaster guidelines. And this time it’s the sneaky mobile redirects that are on the search giant’s radar. In fact, just last month Google warned site-owners, who are intentionally or unintentionally using them to attract visitors to their sites.

Q3 Earnings. Does anybody know about this? This was recently released by Google, shedding light on mobile search business to analyze its results by assessing its progress. But how well did the ‘search’ go? And what would be the next step for it? Google had spread a word about mobile search dominance. It has overtaken desktop search in 10 countries,…

You can call Google an attention-seeker, unpredictable, a gossipmonger, blabbermouth, tyrannical or any other name...but at the end of the day, you’ll still have to live with it. Love it, hate it but you just can’t ignore it. We’ll also have to accept the fact that there’s a huge difference between what Google actually says and what it does. Previous…

Google’s ambiguous ways of functioning are coming to the fore again. This time, a legal video streaming search site JustWatch.com recently reported that search giant didn’t deliver on its promise of bursting down the nexus of illegal sites through its recent algorithmic update. This was after when Google announced three years ago that it will come down heavily on such sites offering…

SEO directly relates to business operations rather than other marketing channels. It is about utilizing every marketing asset you have to get maximum profit through organic search. To analyze the performance of an SEO strategy we’ll need to consider 3 teams and their processes. These teams include the Web Development team, the Content Strategy team and the Leadership team. In this article, we are going to highlight the importance of search marketing and how these 3 teams facilitate the process.

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