After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…
As per recent reports, Google's done rolling out the next installment of 2015 mobile-friendly update. Google's own webmaster, John Mueller went on to confirm these reports through his Twitter handle saying, “The mobile changes mentioned here are now fully rolled out.” FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016…
In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…
It was February 24, 2016 when Google's much awaited AMP project went live for specific mobile searches. Post that, businesses, especially those without a mobile-friendly presence were a bit concerned whether Google was going to make it a major ranking factor to get ahead in searches. Google then surprised advertisers by rolling out AMP enabled Google Search Analytics reports which…
Google acknowledges the fact that there are more searches being carried out across the mobile platforms than on the desktops. To drive home the advantage and to maintain its search dominance, Google recently announced an update to mobile's SERPs. This update will increase the effect of ranking signals that will enable smartphone searchers to find more relevant mobile-friendly pages. It…
Launched way back in 2013, San Francisco based company mNectar is streaming short playable apps as ads so that the online searchers could preview the app before installing it on their Android or iOS devices. Moving beyond Google's interactive streaming ads protocol, the company will now allow users to preview native or hybrid apps. Mainly meant for gaming apps, it…
In a bid to improve its mobile advertisers' CTR rates, Google had added support for Clickable Phone Numbers as part of a business's SERP listing in January, this year. This allowed mobile advertisers to include their business phone numbers in the NAP citations (Name, Address and Phone number) that would be displayed as added text in mobile SERPs for high-end…
Yandex, the largest Russian Search Engine recently rolled out a mobile-friendly algorithm update for Russian index with the codename Vladivostok. It derives its name from one of Russia's largest cities, Vladivostok, located in the country's far eastern region and home to Russia's largest number of smartphone users. According to the company's spokesperson, the new update will be available only to…
In a recent blog post, WhatsApp, the popular Facebook-owned instant messaging app, announced a significant change that will affect millions of users worldwide. The company revealed that it will be withdrawing support for several outdated mobile platforms, including BlackBerry devices (even the BB10 version), Nokia’s Symbian 40 and 60 versions, Google’s Android 2.1 and 2.2, and Windows Phone 7.1. This…
It's been a week since Google's ambitious AMP project went live for specific mobile searches. And already it is being said that Google will make it a ranking signal for businesses to get ahead in the search ranking. But Google's John Mueller came out with a different opinion on the matter. Recently, Google's webmaster posted a video in Google Hangout…