Emotions speak louder than words!! Well, no one can deny the fact that emotions are one of the most powerful forms of communication. This is the reason why emojis have now found a place in almost all business marketing communications. And just when it seemed like they had made it to Google PLAs (Product Listing Ads), Google took a U-turn…
Google AdWords is always sort of a serious business because of the money involved. Every business owner & marketer tries his level best to grab the attention of the targeted audience by providing facts & exact offerings via ads. However, sometimes it gets really boring. A searcher is used to seeing a lot of ads and so to stand out…
At a gradual pace, Google Analytics sure is turning into a full-fledged powerhouse tool used for digital business intelligence. Apart from being able to add your custom data, you can add in campaign cost data, send custom dimensions & metrics, add in Big Query integrations, have in synced with DoubleClick suites, AdWords and more. We have all been predicting this outcome for quite some time now.
We are all victims of being randomly bombarded with various forms of ad communications, whether it's outdoor or indoor or the online advertisements. Many of these advertisements aren't that cutout and, therefore, doesn't seem to make the desired impact on its targeting audience as such.
Campaign measurements are highly essential when it comes to development & while we look to attain a commanding presence in search. Upgradation of campaigns would be close to impossible without a prospective, planned and a steady measurement structure. Amidst all of this, the manner in which you measure can be incorrect.
Hey, Advertisers have you got your FOMO report? Well, if you are one of the subscribed Advertisers of the Google’s Shopping network then the report is out in open and in time before embarking on the holiday season. But if you are still confused about what exactly FOMO (is “Fear Of Missing Out”) then for your information FOMO is often used in the social media context and relates to “Search” and “Shopping” terminology.
This chapter puts light upon 9 features that are essential for the progress of every SEO. SEO's don't just bounce out of any corner with a spring in their step. Their progress is due to years of experience that is built up by the wealth of knowledge. But some do feel as though they're backed by the element of luck, and not just knowledge. Doing so certainly doesn't help us in anyway. Hence, learning is important in every progressive step. So, we'll showcase the first 9 areas of knowledge that are to be mastered in order to drive upon the path to success.
To create an effective PPC campaign, the first thing we check is how the AdWords account is setup. Besides the settings, we also ensure that the PPC campaign we are creating is precisely filtered. This is a must in order to ensure that your ad is going to the right audience and your investment is going to repay you. We have seen that many people fail to set filters which affect the outcome of a campaign, negatively!
Just like your real presence, your virtual presence too needs to be monitored and tested on a regular basis. You need to constantly feed your web site with some great and engaging content to convert your click throughs into loyal customers. And if it doesn't function in that manner, then you need to do a reality-check of your online presence.
In the mid 1990's webmaster and content providers began to actually optimize sites for ranking higher. With the inception of Google AdWords back in 2000, things started to shape up quite effectively for the SEO Industry. And after more than a decade of its existence, more paid search platforms are coming into existence making the life, all the more difficult for the account managers.