In today's highly competitive digital landscape, generating quality web traffic is essential for a business’s survival and growth. Whether you're running a small business or a large enterprise, the challenge remains the same: how do you attract the right visitors to your website? The answer lies in targeting high-ranking, competitive keywords that resonate with your target audience and improve your…
Google, recently, may have been restructured as a part of a new parent company Alphabet Inc but it still dictates the market share value as a search engine giant. But its immediate competitors Bing and Yahoo search have also a reason to smile. The new research from search marketing intelligence company AdGooroo suggests that the No.1 search engine is…
With remarketing with Google Analytics, you can follow up with people who have already visited your website. This new tool will allow adwords users to create their remarketing lists based on certain visitors who may have shown interest in your website. It will show relevant ads across the Google Display Network. Remarketing, will certainly prove to be a powerful way to reach the right people with the right message.
Every business caters to a certain section of potential customers. Many customers read the content (about you/your company) available on the web, before associating themselves with you. To do all this, Google Adwords provides some really helpful tools. Till now you were able to target keywords, to show your ads on relevant webpages. But now, you will be able to target topics ( yes, Topics! ) to promote your ads and brand name.
Wanna convert your leads into customers? Google Adwords Remarketing makes the task easier for you with its recent development i.e., the tag makeover and some new features.
“This is about delivering the best answers for people searching for products and helping connect merchants with the right customers,” said Sameer Samat, vice president of product management for Google Shopping.
Google has introduced a new feature in the Inside Adwords called “exact match and phrase match”. That is , an ‘exact match’ will include very close variants like misspellings, plurals / singulars, stemmings, accents and abbreviations.
