This is still a sort of mystery with SEO's that how to rank higher than their competitors or even to feature in the local and national SERP's. But if you think from a user’s perspective, it is very important for me as a user to feel happy when I log in or log out from a particular domain or site.
The next time, when you do some Google search and find “tweets” being displayed as part of the search entries, don’t be surprised because Google has now expanded its search by including Twitter content as part of the organic desktop search results. Google has even officially confirmed this development on Twitter handle and recently in an updated post on the Google blog post.
A landing page is like creating a first-hand impression on your page visitor before they are actually sent to your registration or sales page. Like a Hollywood movie trailer, which teases you with some great visuals, to get us hooked and watch the reel time action in the cinema halls. Landing page work on the same concept except it all happens on the click of a button.
It’s easy to get carried away with the high national search ranking that your website may be attracting presently but that seems half the work done if you haven’t considered to optimize it locally. But if your company's budget is neglecting these low conversion areas then you are missing a trick or too. This can be a crucial SEO strategy especially after Google's Pigeon update, which negatively hit the local ranking of some of the enterprise companies. So if you are currently feeling left out as far as the local SERP's are concerned then you may need to overhaul your present strategy.
Most of you might be aware that Google has been frequently changing its user interface, often most noticeably on desktop and mobile search engine result pages aka SERPs. Be it the recent Local Pack listings, Carousels in search results, Knowledge Graphs, Displaying of Google Shopping ads or Image and News listings, Google has done it all.
A recent Google study revealed that the mobile searches have finally surpassed the desktop crawls. But on contrary, there are a lot of brands and companies, who still don't have a mobile friendly website as yet. Post 21, April 2015, there was a flurry of speculation over the impact of the update, which is termed as the “Mobilegeddon” effect. After the algorithm update, Google announced that the mobile friendliness of a website would become a ranking factor. But unlike previous updates, Google outlined clear criteria for the website to comply.
The Shift from Google+ Photos to Google Photos: What Users Need to Know – Insights by Agency Platform The digital landscape is continuously evolving, and even tech giants like Google make strategic shifts to optimize user experience and streamline their offerings. One significant change that caught users' attention was the transition of Google+ Photos to Google Photos. Starting from August…
In June 2015, we personally met 40 agencies across 11 US Cities. Agencies told us that they love our SEO Audit report. It helps them close SEO deals faster. Some of them have been asking for new features in the SEO Audit report for last two years. We have been listening to the feedback and four months back made Beta version of our SEO Audit reports live. After receiving amazing feedback from agencies and also solving small bugs, we are now live with the new SEO Audit report.
