The Rise and Fall of Clickbait: Why Quality Content Outshines Click-Driven Strategies Clickbait—provocative headlines that lure readers in with promises of sensational content—has been around for centuries. Originating in the 1800s during the era of Yellow Journalism, these tactics were used by newspapers to drive readership with bold, often misleading stories. Fast forward to the digital age, and the concept…
The fact mentioned in the title certainly has raised eyebrows in the SEO and domain industry. And are you amongst the lot who're seeking answers to this question? Search & click upon ABC.XYZ to find a letter by Larry Page that highlights ideas by Google and memoirs on Alphabet Inc. having turned its head away from Google. Moving ahead, you'd come up against quite a few reasons on Google choosing this, to chew over.
Bounce rate is one of the most misunderstood metrics in web analytics. For many marketers and website owners, seeing a high bounce rate can cause unnecessary concern, leading to the assumption that users are not finding value in their content. However, when analyzed properly, bounce rate can provide critical insights into user behavior and the performance of your website content.…
Mastering Content Marketing: Insights and Lessons from Apple – Brought to You by Agency Platform Content remains the undisputed king in digital marketing, with no shortcuts that can replace its effectiveness. But while many marketers acknowledge this fact, the challenge lies in creating content that truly engages and resonates with audiences. Take inspiration from one of the most influential brands…
Guess which spot every business owner wants to secure in search engine results pages? The unambiguous and obvious answer is Number One. Almost everyone out there is striving to get the number one spot for evident reasons. As per the 2014 survey from Advanced Web Ranking, second and third pages of Google only receive 5.59% of click-throughs, while the number one spot received a whopping 31.24% click-troughs. And even before the survey everyone was well aware from the benefits of #1 spot.
Google’s App Indexing Evolution and What It Means for iOS Developers: Insights by Agency Platform The digital landscape is ever-changing, and one company that exemplifies this rapid evolution is Google. Known for its relentless drive to dominate and innovate, Google's recent developments have significantly impacted mobile SEO, especially in the realm of app indexing. From its early alliances to its…
Writing is an art honed and perfected over the practice. Copying someone will make your writing miserable so writing in your own style is very important because it makes you stand out from the clutter. Uniqueness is important but at the same time it doesn't mean that you can ignore some basic principles of writing. Today we are going to give you some valuable tips to improve your writing skills and some important factors which should be considered while writing for your website.
Google will roll out a series of algorithm updates “pugnaciously” targeting the presence of hacked or spammed websites in its search result. The new algorithm updates may affect around 5% of search queries on Google's SERP. The new algorithm roll-outs would be essentially “Quality Check Updates” which will gradually block the presence of the previously hacked websites from showing in the search results.
Wrong backlinks can lead your website to a big trouble due to Google's recent algorithm update. So the question is, how can you identify the quality of a website? Which of the websites can help you in building good links and from which pages you should actually get links? Since Google still consider links as one of the most important factors for ranking your website, let us assist you in finding good links.
SEO might seem quite appalling for a newbie. Stepping onto the field is easy, but seeking the spotlight amongst competitors is an uphill battle that requires dedication. New skills also need to be acquired. As we keep moving, problems rise up that need to be highlighted for community assistance, and look to propel the diversity & intensity of your strategies.