You've been thinking about creating a Twitter presence for your online store for a while, but you're unsure how it will assist your business. Although Twitter is extremely different from other social networks, a strong marketing approach may enhance your conversion rates and raise brand recognition in no time! Continue reading to learn the ideas for successfully promoting your business…
In the fast-paced world of social media advertising, brands are constantly on the lookout for innovative ways to engage users and maximize their ad spend. With platforms like Google, Facebook, and Instagram already offering popular carousel ad formats, it was only a matter of time before Twitter joined the trend. While Twitter has been testing carousel ads for over a…
Last month, Twitter surprised everyone by re-categorizing itself from a social networking entity to a news App on iOS platform. Surprised! Don't be. This month more surprises await the users as Twitter's planning to serve them ads even when they are logged-out. With brands happy to pay similar amount of money for generating ad clicks from both logged-in and logged-out…
Twitter has had much to celebrate recently, with its 10th anniversary marking a decade of transformation in the world of social media. Simultaneously, its live-streaming video app, Periscope, celebrated its first birthday. The introduction of Periscope on Twitter was a strategic move aimed at boosting engagement and expanding Twitter's capabilities, especially during a time when its user growth had plateaued.…
Twitter's CEO, Jack Dorsey recently put an end to rumors and media speculations about the future of Twitter's signature 140-character limit, by announcing that it will continue to exist. According to media reports, Twitter's CEO recently made the comment while speaking of Twitter's tenth anniversary celebrations, which are scheduled to take place on March 21, 2016. This is what the…
In today’s fast-paced, mobile-driven world, speed and user experience are key factors for both search engines and social media platforms. As more users access the web on their mobile devices, platforms like Google and Twitter are taking steps to ensure content loads faster and is easily accessible. One of the major developments in this area is Google’s Accelerated Mobile Pages…
It's great news for existing and GenNext advertisers! Google has decided to offer 24-hours support to sort out any advertising related questions on Google's advertising network. Google AdWords team will now answer your ad related concerns in English, from Monday to Friday, on premium social media networks such as Twitter, Google+, Facebook and YouTube. If you still don't believe it,…
Much to the delight of online marketers and businesses, Instagram's video ads get a much needed boost, with the 15 sec videos making way for one minute videos. The extended video length will provide marketers the much needed breathing space and enable them to be more creative when conceptualizing their ads. The main objective of the move is to enable…
Recently, Twitter has tried every single trick in the book to address the problem of its stagnant user base. Replaced Hearts with Likes, added new features, even extended Tweet limit and possibly everything else, both Online & Offline. But it is finding it difficult to attract both reluctant investors and active users. The latest development to come out from Twitter…
For over a decade, Twitter has stood out in the world of social media with its unique 140-character limit, forcing users to communicate their thoughts succinctly. However, that might be changing soon. According to reports from Re/code, Twitter is contemplating a significant expansion of its character limit—from the current 140 characters to 10,000 characters. This move is likely to have…