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  The Shifting Landscape of Search Partnerships: AOL, Microsoft, Google, and Yahoo In the fast-evolving world of digital marketing and search engine optimization (SEO), strategic partnerships play a pivotal role in shaping the industry's future. Recently, AOL and Microsoft announced a significant collaboration whereby AOL will sell Microsoft display ads, while Bing will power AOL’s organic search results and paid…

Earlier this year when Yahoo renegotiated its contract with Bing, they made a change. From now on Yahoo will be allowed to work with other search providers as well. Just after adding this exceptional point in the contract with Bing, Yahoo’s CEO, Marissa Mayer took an unprecedented decision. Yahoo made a deal with Google for a period of 3 years.…

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