Carousel advertisements, often known as carousel postings, are one of several kinds of social media advertising formats. Carousels, which combine cards, posts , headlines, and link text sections, have been shown to increase conversions, resulting in a better return-on-ad-spend (ROAS) and more engagement than static advertising. Guidelines for creating a fantastic Carousel Ad Make sure you use high-quality visuals -…
In the fast-paced world of social media advertising, brands are constantly on the lookout for innovative ways to engage users and maximize their ad spend. With platforms like Google, Facebook, and Instagram already offering popular carousel ad formats, it was only a matter of time before Twitter joined the trend. While Twitter has been testing carousel ads for over a…
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…
Managing multiple ad accounts at the same time on Bing's platform will become a lot easier for businesses as Bing comes out with the latest version of Bing Ads Editor. The newest Bing Ads Editor, version 11.0 has reportedly been launched with many additions that include support for multi-account management system along with visual redesign support and many other never…
Last month, Twitter surprised everyone by re-categorizing itself from a social networking entity to a news App on iOS platform. Surprised! Don't be. This month more surprises await the users as Twitter's planning to serve them ads even when they are logged-out. With brands happy to pay similar amount of money for generating ad clicks from both logged-in and logged-out…
To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…
Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land. In its latest endeavor, Google's testing an expanded Google AdWords Text Ad that features two lines containing the description, which now accommodates 80 characters; giving users 47% more free space. Here's…
Based on the survey conducted by PricewaterhouseCoopers, IAB's Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market. Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion. Here's the 2015 breakdown by ad category: The paid search volume…
In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…
Google recently revamped its policy guidelines by getting rid of the old stereotype and confusing formulas, when it comes to displaying ad extensions. The introduction of the new ad policy means the impact of ad pattern in the ad rank formula will no longer be the same. As a result, Google's now well equipped to provide an estimate of your…