In an era where digital marketing reigns supreme, many businesses have shifted their focus exclusively to online tactics, leaving traditional marketing methods seemingly in the shadows. However, the perception that traditional marketing has become obsolete is far from the truth. Despite the rapid growth of digital advertising, traditional marketing continues to play a vital role in reaching audiences and building…
Instagram has proven to be a great marketing tool for businesses trying to extend their presence and the exposure of their products. While there are chances for advertising and sponsorship, getting started with Instagram is free, and you can build a sizable following without spending a dollar. Reasons To Consider Using Instagram Marketing For Your Business Beneficial for businesses of…
Carousel advertisements, often known as carousel postings, are one of several kinds of social media advertising formats. Carousels, which combine cards, posts , headlines, and link text sections, have been shown to increase conversions, resulting in a better return-on-ad-spend (ROAS) and more engagement than static advertising. Guidelines for creating a fantastic Carousel Ad Make sure you use high-quality visuals -…
Product branding is commonly used to establish a distinct identity for essential products that you manufacture or sell. Building and sustaining a favorable, visible brand image is critical to long-term success. There usually are four techniques for communicating brand messages to your client market. Planned Messages - Planned messages are one of the most important sources of brand messaging. This…
Whether you're attempting to improve your brand's image or market a new product, making anything appealing requires it to stand out from the crowd and be difficult to get. For marketing, exclusivity (the velvet rope strategy) can help you establish a loyal and engaged customer base that can't wait to pay you for your products and services. Learn how various…
In today’s highly competitive marketplace, brands must go beyond traditional advertising tactics to connect with consumers on a deeper level. With increasingly diverse audiences, the ability to demonstrate inclusivity has become essential. It’s no longer enough for brands to simply claim they support inclusive values; they must actively live and promote them across every aspect of their business. This commitment…
According to a recent research by comScore, by 2020 there will be over 200 billion voice search queries per month. ComScore also said that more than half of the queries will come through voice search. It is essential for companies to start focusing on voice searches and make strategies to optimize for voice search. Why is it essential to…
Bing recently introduced a tool on its platform that allows publishers to expand the reach of their content on the web. Abbreviated as PubHub, this is a news portal that allows publishers to put forth their news sites to be considered for distribution of news on Bing's platform. The company alleges that it will enable publishers to reach out to…
In the fast-paced world of social media advertising, brands are constantly on the lookout for innovative ways to engage users and maximize their ad spend. With platforms like Google, Facebook, and Instagram already offering popular carousel ad formats, it was only a matter of time before Twitter joined the trend. While Twitter has been testing carousel ads for over a…
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…