Managing multiple ad accounts at the same time on Bing's platform will become a lot easier for businesses as Bing comes out with the latest version of Bing Ads Editor. The newest Bing Ads Editor, version 11.0 has reportedly been launched with many additions that include support for multi-account management system along with visual redesign support and many other never…
Facebook's Updated Branded Content Policies: What Publishers Need to Know In an effort to enhance user experience and provide greater transparency, Facebook recently updated its branded content policies, offering both opportunities and challenges for publishers. These changes are designed to attract more users and encourage a higher standard of content, but there’s a key caveat: only verified pages are eligible…
It is a part of human tendency to overreact when you're on the other side of winning. Marketing research, surveys and investigations are quite handy when it comes to finding the real reason behind the downfall of a company. But they rarely present the real story. What these researches, surveys and investigations do not reveal is the misuse and pursuit…
Last month, Twitter surprised everyone by re-categorizing itself from a social networking entity to a news App on iOS platform. Surprised! Don't be. This month more surprises await the users as Twitter's planning to serve them ads even when they are logged-out. With brands happy to pay similar amount of money for generating ad clicks from both logged-in and logged-out…
To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…
Google, the search giant suddenly finds itself in the midst of legal woes. It all started with the European Union accusing Google of using its postion of dominance to impose unjustified restrictions and conditions on manufacturers of devices. Although, there was a sigh of relief as one of its competitors i.e. Microsoft ended its long standing antitrust feud against Google,…
Based on the survey conducted by PricewaterhouseCoopers, IAB's Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market. Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion. Here's the 2015 breakdown by ad category: The paid search volume…
In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…
Google recently revamped its policy guidelines by getting rid of the old stereotype and confusing formulas, when it comes to displaying ad extensions. The introduction of the new ad policy means the impact of ad pattern in the ad rank formula will no longer be the same. As a result, Google's now well equipped to provide an estimate of your…
It's now time to welcome the Bot Store! If you don't believe it, just read on... The future of all messenger apps and websites is in for a change. Kik, which has for years been a supporter of bots, is officially launching it's first bot messenger app. The company believes it will play an important role not only in shaping…