It's great news for advertisers! Google's much awaited & ambitious AMP Project will have the backing of Google Analytics. This actually means that you can now track through your Google Analytics whether the improved mobile experience with faster loading pages is having the desired effect on your target audience. Google's yet to be released and highly publicized AMP project was…
With virtually every business now going online, the concept of native advertising is catching up fast with a lot of next-gen marketers. It indeed does make sense, since it's fast, effective and gets the desired attention without disrupting the content experience of your target audience. And like everything else, pros are accompanied with a lot of cons. That's where the…
When it comes to credibility, nothing can beat Word of Mouth Marketing (WOMM). This is the most ancient yet effective form of advertising because people may hear recommendations from mammoth mediums like T.V, Radio, Display ads, PPC and even from their favorite celebrities, but in the end they will trust their family and friends. Despite being powerful, only a few…
Last weekend was supposed to be the busiest shopping weekend of the year but it turned out to be just a regular weekend. Marketers promote Black Friday as one of the biggest money spinner, but this year it proved to be quite a forgettable weekender from sales point of view. In comparison, the first day of the week i.e. Cyber Monday turned out to be a humdinger of a day, as we saw online sales record touching a new high.
Much like the popular Tom & Jerry rivalry, there's one hell of a contest going-on between two search rivals. Google, like Tom, the giant virtual cat of the search engine is doing everything to out-do its rival Facebook who, like Jerry, is the big virtual mouse of the internet world. After Facebook's announcement made in the recent past about a new pack of features they introduced to lure advertisers, it now seems like Google's following suit.
On one hand, November 11 presented an opportunity for many US marketers to promote it as a Veterans day special or even form a base with their targeted audience to cash in on the Black Friday and Cyber Monday celebrations.
SEO directly relates to business operations rather than other marketing channels. It is about utilizing every marketing asset you have to get maximum profit through organic search. To analyze the performance of an SEO strategy we’ll need to consider 3 teams and their processes. These teams include the Web Development team, the Content Strategy team and the Leadership team. In this article, we are going to highlight the importance of search marketing and how these 3 teams facilitate the process.
The Importance of Traditional Media in a Digital World: How to Leverage Both for Maximum Impact In today’s fast-paced digital age, it’s easy to forget that before the internet existed, businesses had to rely solely on traditional advertising to sell their products and services. Believe it or not, the internet was originally developed for military and educational purposes, and it…
Time to get your camera out as it'll flash you forward in style with the use of Instagram. Who knew that this trending app would help you climb the top of the table? Yes, this is one neat social software that not only gets you posing, but is also beneficial for professions & business. Let us see how!
The number of advertisers who don’t know that they're being affected by bots is huge. However, we all know that almost half of the Internet’s traffic is not human, many advertisers assume that they are not nefarious, which is absolutely wrong. It is well known that advertising industry bears billion dollar loss due to counterfeit traffic. Despite the fact very few advertisers think that their sites are affected. Strange isn’t it!