Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land. In its latest endeavor, Google's testing an expanded Google AdWords Text Ad that features two lines containing the description, which now accommodates 80 characters; giving users 47% more free space. Here's…
Google's now offering AdWords support to advertisers by auto-recommending bids as an assistance to set up dynamic categories in their Ad Search (DSA) campaigns. This can be a bit of worrying piece of information for businesses, since they don't want Google to overlook or suggest changes in their DSA campaigns. But businesses don't need to worry as they can easily…
In a bid to improve its mobile advertisers' CTR rates, Google had added support for Clickable Phone Numbers as part of a business's SERP listing in January, this year. This allowed mobile advertisers to include their business phone numbers in the NAP citations (Name, Address and Phone number) that would be displayed as added text in mobile SERPs for high-end…
Finally Google's AdWords advertisers have something to cheer about. Google recently rolled out the latest, Version 11.3 of AdWords Editor with three big inclusions. This allows businesses with multiple AdWords accounts to not only manage their campaigns efficiently but also make changes with powerful inbuilt editing tools and upload them to their AdWords account. The latest AdWords Editor Version 11.3…
It's great news for existing and GenNext advertisers! Google has decided to offer 24-hours support to sort out any advertising related questions on Google's advertising network. Google AdWords team will now answer your ad related concerns in English, from Monday to Friday, on premium social media networks such as Twitter, Google+, Facebook and YouTube. If you still don't believe it,…
Emotions speak louder than words!! Well, no one can deny the fact that emotions are one of the most powerful forms of communication. This is the reason why emojis have now found a place in almost all business marketing communications. And just when it seemed like they had made it to Google PLAs (Product Listing Ads), Google took a U-turn…
As per Google's monogamous approach, it always gives first preference to its array of services and then it serves its competitors. So whenever there's a new app being launched or an update is introduced, it always first comes out through its platform and then it follows the suit with others. That is the reason why iOS users are now seeing…
Google AdWords is always sort of a serious business because of the money involved. Every business owner & marketer tries his level best to grab the attention of the targeted audience by providing facts & exact offerings via ads. However, sometimes it gets really boring. A searcher is used to seeing a lot of ads and so to stand out…
In the mid 1990's webmaster and content providers began to actually optimize sites for ranking higher. With the inception of Google AdWords back in 2000, things started to shape up quite effectively for the SEO Industry. And after more than a decade of its existence, more paid search platforms are coming into existence making the life, all the more difficult for the account managers.