Hey “Siri”, “Cortana” and “Alexa”, watch out! Here comes “Allo”, Google's own voice based Search Assistant. That's right. Google's own voice search assistant “Allo”, which is an instant chat based search assistant, recently made its debut at Google's developer conference held earlier this week. Much like Amazon's Alexa and Microsoft's Cortana, Google's own personal assistant “Allo” too lives deep inside…
Alphabet Inc., the parent company of Google, recently surpassed Apple in market capitalization, with Alphabet reaching a market cap of $498.56 billion, edging past Apple’s $496.69 billion. This shift marks a significant moment in the technology industry, as Google’s influence grows, particularly through its Android operating system. While Apple continues to lead with its premium iPhones and other devices, it…
Google's monogamous attitude is coming to the fore again and 2013 reports by Morgan Stanley and Macquarie Capital only serve as major proof of that. According to these reports, the search giant was paying Apple an annual fee of around $1 billion to feature as a default search engine on Safari – Apple's default premium browsing platform. Add to that…
Yahoo's online research arm, Flurry came out with the year's top holiday mobile stats. These stats show one of the premium smartphone manufacturers i.e. Apple Inc. topping the device table but slipping down a bit from its previous year's outing. Apple Mobiles, which managed about half of all the device activations over 2015 holiday season, was followed by the South…
Mastering Content Marketing: Insights and Lessons from Apple – Brought to You by Agency Platform Content remains the undisputed king in digital marketing, with no shortcuts that can replace its effectiveness. But while many marketers acknowledge this fact, the challenge lies in creating content that truly engages and resonates with audiences. Take inspiration from one of the most influential brands…