Bing recently introduced a tool on its platform that allows publishers to expand the reach of their content on the web. Abbreviated as PubHub, this is a news portal that allows publishers to put forth their news sites to be considered for distribution of news on Bing's platform. The company alleges that it will enable publishers to reach out to…
Tracking conversion goals and creating remarketing lists on Bing's Ads platform has just become a tad bit easier for marketers. The reason being, Bing's recently launched a Universal Event Tracking Tag Helper which will help marketers implement their UET Tags properly on Bing Ads. Marketers can make use of UET Tag Helper services through a chrome browser extension. Typically, marketers…
Managing multiple ad accounts at the same time on Bing's platform will become a lot easier for businesses as Bing comes out with the latest version of Bing Ads Editor. The newest Bing Ads Editor, version 11.0 has reportedly been launched with many additions that include support for multi-account management system along with visual redesign support and many other never…
At the Search Insider Summit last week, Microsoft's representatives officially announced that voice enabled searches contribute to nearly 25% of all searches that are made on Bing's search platform. Not only that, voice-enabled searches also tend to be a bit longer, in terms of number of words per query. It usually comes up to 6-10 words as compared to the…
To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…
In its effort to make the system more transparent, EU (European Union) has asked the number one search engine, Google and the number two search engine, Bing to have a clear cut policy, when displaying advertising content in their SERPs. Caught on the wrong foot, Google as per its monogamous approach, made it clear that it is averse to the…
It's for the second successive year in a row that Bing has partnered with NCAA to release the Tournament app and to show March Madness Predictions, search answers and brackets. This year again Bing will be assisting fans in filling out their NCAA brackets and follow this year's basketball tournament tally of 67 games through Windows-based Tournament app. Enabled with…
The season of love is just round the corner as we are fast approaching Valentine Day celebrations. In the weeks lead up to February 14 the Valentine's Day Effect is quite evident in most online searches; and it's not just Google searches. People are also exploring other search options such as DuckDuckGo, Yahoo, Facebook, Twitter and Bing to name a…
If comScore's latest report is anything to go by, then it's Bing and not Google who is gaining mileage in terms of search engine popularity. On the other hand, Google the No.1 ranked search engine is slowly losing both, market share value as well as volume in terms of Google searches being made. Compared to last year, Google's search tally…
With New Year starts a new Search journey. And just to freshen things up, the second ranked search engine i.e. Bing has gone for a cosmetic makeover of its three year old logo. The new Bing logo displays a more Dominant Search presence with an Uppercase “B” replacing its lower case compatriot and the confident yellow color makes way for…