Emotions have enormous power and significance. They play a vital role in our decision-making process. You want to create a strong emotional bond with your customers as a brand. The problem is that you can't express your company's full life story through a logo or storefront—but branding colors provide a direct line to your client's heart. There is no one…
Facebook's Updated Branded Content Policies: What Publishers Need to Know In an effort to enhance user experience and provide greater transparency, Facebook recently updated its branded content policies, offering both opportunities and challenges for publishers. These changes are designed to attract more users and encourage a higher standard of content, but there’s a key caveat: only verified pages are eligible…
In an effort to improve the Native Advertising Experience on its mobile-based platform, Facebook recently launched Canvas, an immersive ad player for its mobile interface. Facebook's Canvas can be described as an alliance between multiple brands and agencies that enables users to promote their brand story on a broad advertising platform aka a Canvas; that's how the name was derived.…
Bing’s New Year Makeover: A Fresh Logo and Renewed Search Ambition – Insights by Agency Platform As the digital landscape evolves, the New Year often marks the beginning of new strategies and updates. In line with this, Bing, the world’s second-largest search engine, has taken the opportunity to revamp its visual identity. The latest logo redesign reflects Bing’s evolving role…
Pinterest with its amazingly simple functionality is slowly but surely scaling the hierarchy as the most popular business networking solution. And team Pinterest probably understands how to best capture its audience’s imagination by introducing some new features. That’s the reason why it is becoming a source of inspiration for many social networking enthusiasts, who are constantly in search of latest…
Facebook’s Music Stories: Redefining Social Networking with Soundtracks In today’s virtual world of social networking, innovation is the key to maintaining relevance. Facebook, in its relentless pursuit of staying at the forefront, continues to evolve by introducing user-centric features. One such addition is its new post format called Music Stories, designed to integrate music seamlessly into the social media experience.…
The Importance of Traditional Media in a Digital World: How to Leverage Both for Maximum Impact In today’s fast-paced digital age, it’s easy to forget that before the internet existed, businesses had to rely solely on traditional advertising to sell their products and services. Believe it or not, the internet was originally developed for military and educational purposes, and it…
The fact mentioned in the title certainly has raised eyebrows in the SEO and domain industry. And are you amongst the lot who're seeking answers to this question? Search & click upon ABC.XYZ to find a letter by Larry Page that highlights ideas by Google and memoirs on Alphabet Inc. having turned its head away from Google. Moving ahead, you'd come up against quite a few reasons on Google choosing this, to chew over.
We all are familiar with the term “Going Viral”. Explaining what's “Viral content” will be like challenging your common sense and even basic understanding regarding the internet. But I think you may be interested in knowing the secret recipe for creating viral content. I mean who in the world would not like to create a bigger impact with their content.
Campaign measurements are highly essential when it comes to development & while we look to attain a commanding presence in search. Upgradation of campaigns would be close to impossible without a prospective, planned and a steady measurement structure. Amidst all of this, the manner in which you measure can be incorrect.