In an era where digital marketing reigns supreme, many businesses have shifted their focus exclusively to online tactics, leaving traditional marketing methods seemingly in the shadows. However, the perception that traditional marketing has become obsolete is far from the truth. Despite the rapid growth of digital advertising, traditional marketing continues to play a vital role in reaching audiences and building…
It is a part of human tendency to overreact when you're on the other side of winning. Marketing research, surveys and investigations are quite handy when it comes to finding the real reason behind the downfall of a company. But they rarely present the real story. What these researches, surveys and investigations do not reveal is the misuse and pursuit…
After reporting a net loss of $57m in Q1, 2015, Amazon is right on the money this year. The company moved beyond analyst expectations in all areas by reporting a whopping $513m profit margin in Q1 sales this year. The company's net profit is largely due to the sale of its own manufactured products like Kindle e-reader and Fire Tablet…
In an open letter to shareholders, Google's CEO Sundar Pichai stressed on the role of futuristic technology in this information-driven world. Talking about technology, Google has always held it's search capabilities at the very core of its existence, but moving ahead the company has set some futuristic technology based goals to give everyone easy access to information. As part of…
So, what's Google's top search ranking factor in 2016? If you ask this question to Google's John Mueller, he may skip it; just like he did in a recent Google Hangout session on Google+. Google, for some reason, doesn't reveal what specifically needs to be done to rank better in Google searches; what technical changes businesses can make in their…
So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…
Thanksgiving holiday week is just round the corner! And it seems like everyone's gearing to celebrate the holiday season. As Businesses getting ready with their final round of preparation to lure customers, Google's not the one to stay behind. In an effort to catch the spirit of the up-coming festive season, Google My Business is coming with “Business Working…
The Importance of Traditional Media in a Digital World: How to Leverage Both for Maximum Impact In today’s fast-paced digital age, it’s easy to forget that before the internet existed, businesses had to rely solely on traditional advertising to sell their products and services. Believe it or not, the internet was originally developed for military and educational purposes, and it…
For those of us who work in this industry, building a profound relationship with SEO clients is a must for both sides to prosper. The idea of retaining clients for a prolonged period is on every businessman's wish-list. But how could one make that happen is the question hovering over every person's head. Well, we're here to show you exactly how it's done.
Google recently made some significant changes to the local search results display by reducing the 7 pack display to 3 pack. This sudden change affected several local businesses which makes it tougher for the local businesses to feature in the local search rankings. And the fact that around 73 percent of all online activity happening in the local search area, this makes it all the more important for SME's to concentrate more on local search optimization.