Last week, Google announced a new big search ranking algorithm update, named the helpful content update - probably its biggest update in a decade. What We Know The helpful content update will target websites with a relatively high amount of unsatisfying or unhelpful content, where the content has been written explicitly for search engines to leverage rankings. Unlike many Google…
An FAQ page on your website is a well-organized compilation of essential information about your products and services that your consumers inquire about. This page is an excellent method to gather frequently asked questions from your customers. Benefits of creating an FAQ page for your website An FAQ page enhances the user experience - Visitors with queries have to navigate…
An essential aspect influencing your ability to rank in Google and gain free visitors to your website is backlinks. Therefore, a strong backlink strategy is the foundation of every search engine optimization plan. Learn Why Backlinks Are Important In SEM Google discovers new pages using backlinks - Google spiders use backlinks to locate, crawl, and index pages on your website.…
Without some ranking system, all the world's information would be disorganized and nearly impossible to look through entirely. Google is the best in search engines because of its precise and relevant way of organizing information for any given purpose. In addition, it offers different features, like sorting information based on relevance and importance to make things more organized. The ranking…
In the world of search engine optimization, E-A-T refers to three critical facets that Google uses to rate how trustworthy a brand or website is. It stands for Expertise, Authority, and Trust. This type of rating system helps determine if a website should be considered an expert regarding specific search terms in the Google knowledge graph. If your accountant doesn't…
Search engine optimization, or SEO for short, is a crucial component of any marketing strategy. Companies precisely need to gain visibility on the Internet and attract customers in the process. With audio content - for instance, podcasts - it's easy to assume this isn't an essential process. But the times have changed. Google now actively scans audio content for keywords.…
Google has removed the sitelinks demotion feature from Google search console. They recently announced on Google+(Yeah, it’s still alive) that they are taking off the 9-year-old feature in order to “Simplify things”. Google removing the sitelink demotion feature present in Google Webmaster tools is inevitable. They did it because it's unnecessary in today's age of advanced technological interpretation of data.…
According to a recent research by comScore, by 2020 there will be over 200 billion voice search queries per month. ComScore also said that more than half of the queries will come through voice search. It is essential for companies to start focusing on voice searches and make strategies to optimize for voice search. Why is it essential to…
Google recently took some time out and clarified a few things through its official blog post with regards to queries and controversies surrounding its autocomplete algorithm searches. According to Google, it has received a number of queries from users wanting to know exactly how the autocomplete algorithm functions. Google’s autocomplete algorithm basically filters out search information related to a person’s…
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…