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Bounce rate is one of the most misunderstood metrics in web analytics. For many marketers and website owners, seeing a high bounce rate can cause unnecessary concern, leading to the assumption that users are not finding value in their content. However, when analyzed properly, bounce rate can provide critical insights into user behavior and the performance of your website content.…

  The social media world is gearing up for the showdown of another mega contest. This time the No.1 social referral site i.e. Facebook is challenging the Google's most popular video uploading solution i.e. YouTube. Facebook's rivalry with Google is not new. In fact, it was the search giant who through his monogamous approach of competing with everyone initiated it in the first place.

  Guess which spot every business owner wants to secure in search engine results pages? The unambiguous and obvious answer is Number One. Almost everyone out there is striving to get the number one spot for evident reasons. As per the 2014 survey from Advanced Web Ranking, second and third pages of Google only receive 5.59% of click-throughs, while the number one spot received a whopping 31.24% click-troughs. And even before the survey everyone was well aware from the benefits of #1 spot.

  Campaign measurements are highly essential when it comes to development & while we look to attain a commanding presence in search. Upgradation of campaigns would be close to impossible without a prospective, planned and a steady measurement structure. Amidst all of this, the manner in which you measure can be incorrect.

“I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best.” These words by the legendary Hollywood Actress Marilyn Monroe truly epitomizes Google's monogamous attitude in the recent past.

  Writing is an art honed and perfected over the practice. Copying someone will make your writing miserable so writing in your own style is very important because it makes you stand out from the clutter. Uniqueness is important but at the same time it doesn't mean that you can ignore some basic principles of writing. Today we are going to give you some valuable tips to improve your writing skills and some important factors which should be considered while writing for your website.

  Hey, Advertisers have you got your FOMO report? Well, if you are one of the subscribed Advertisers of the Google’s Shopping network then the report is out in open and in time before embarking on the holiday season. But if you are still confused about what exactly FOMO (is “Fear Of Missing Out”) then for your information FOMO is often used in the social media context and relates to “Search” and “Shopping” terminology.

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