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  Just like your real presence, your virtual presence too needs to be monitored and tested on a regular basis. You need to constantly feed your web site with some great and engaging content to convert your click throughs into loyal customers. And if it doesn't function in that manner, then you need to do a reality-check of your online presence.

  In the mid 1990's webmaster and content providers began to actually optimize sites for ranking higher. With the inception of Google AdWords back in 2000, things started to shape up quite effectively for the SEO Industry. And after more than a decade of its existence, more paid search platforms are coming into existence making the life, all the more difficult for the account managers.

Can Google Really Crawl Nofollow Links? A Deep Dive by Agency Platform The question of whether Google can crawl nofollow links continues to be a topic of heated debate among SEO experts worldwide. Understanding Google's policy and its implications on SEO strategies is crucial for businesses aiming to optimize their crawl budget and enhance their online visibility. This article unpacks…

In today's highly competitive digital landscape, generating quality web traffic is essential for a business’s survival and growth. Whether you're running a small business or a large enterprise, the challenge remains the same: how do you attract the right visitors to your website? The answer lies in targeting high-ranking, competitive keywords that resonate with your target audience and improve your…

  Google, recently, may have been restructured as a part of a new parent company Alphabet Inc but it still dictates the market share value as a search engine giant. But its immediate competitors Bing and Yahoo search have also a reason to smile. The new research from search marketing intelligence company AdGooroo suggests that the No.1 search engine is…

Google recently made some significant changes to the local search results display by reducing the 7 pack display to 3 pack. This sudden change affected several local businesses which makes it tougher for the local businesses to feature in the local search rankings. And the fact that around 73 percent of all online activity happening in the local search area, this makes it all the more important for SME's to concentrate more on local search optimization.

The next time, when you do some Google search and find “tweets” being displayed as part of the search entries, don’t be surprised because Google has now expanded its search by including Twitter content as part of the organic desktop search results. Google has even officially confirmed this development on Twitter handle and recently in an updated post on the Google blog post.

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