In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…
Google recently revamped its policy guidelines by getting rid of the old stereotype and confusing formulas, when it comes to displaying ad extensions. The introduction of the new ad policy means the impact of ad pattern in the ad rank formula will no longer be the same. As a result, Google's now well equipped to provide an estimate of your…
EU Calls for Transparency in Search Advertising: What This Means for Google and Bing – Insights by Agency Platform The European Union (EU) has intensified its efforts to create greater transparency within online advertising practices, putting pressure on industry giants like Google and Bing to establish clearer policies for how advertising content is displayed in search engine results pages (SERPs).…
Great news for businesses, especially the SMEs! They no longer need to fear Google's upcoming Panda/Penguin updates. In case your online presence was hurt badly because of Google's past algorithmic updates, such as Penguin/Panda updates, then the good news is that other algorithm updates can help enhance the search ranking of your site. So, if you are left scratching your…
Google served notices to webmasters last week, stating that it has decided to penalize sites with unnatural outbound links. Google's mass manual action message to webmasters turned out to be a brief warning to blogwriters to disclose nofollow links when reviewing gifted products online. In a brief message, Google warned bloggers to “nofollow the link, if you happen to link…
It was February 24, 2016 when Google's much awaited AMP project went live for specific mobile searches. Post that, businesses, especially those without a mobile-friendly presence were a bit concerned whether Google was going to make it a major ranking factor to get ahead in searches. Google then surprised advertisers by rolling out AMP enabled Google Search Analytics reports which…
Google's now offering AdWords support to advertisers by auto-recommending bids as an assistance to set up dynamic categories in their Ad Search (DSA) campaigns. This can be a bit of worrying piece of information for businesses, since they don't want Google to overlook or suggest changes in their DSA campaigns. But businesses don't need to worry as they can easily…
If not Google, then what? If you happen to ask this query to businesses then most of them would get a heart attack! Because most businesses are Google based advertisers (we actually don’t want that to happen). Frankly speaking, we're so habituated to or dependent on Google searches that we don't care to try any other of the plethora of…
Google now knows what's the “Best” and “Cheapest” option available to you, when you do a Google search for a restaurant in your vicinity? Well, it's true. Google has recently added support for “Search Autofilters” in its Search Ranking Algorithm that takes into consideration phrases such as “Best” and “Cheapest” before revealing information related to “Local Restaurant Searches”. The newly…
After recently testing colored filter buttons to go with its image search feature, Google's now busy rolling them out for users across the globe. To use this feature, go to Google's Image Search option and do a search for any query. At the top of the SERPs, you'll see a carousel of colored buttons. When you click those tabs, it…