Much like the popular Tom & Jerry rivalry, there's one hell of a contest going-on between two search rivals. Google, like Tom, the giant virtual cat of the search engine is doing everything to out-do its rival Facebook who, like Jerry, is the big virtual mouse of the internet world. After Facebook's announcement made in the recent past about a new pack of features they introduced to lure advertisers, it now seems like Google's following suit.
The Shifting Landscape of Search Partnerships: AOL, Microsoft, Google, and Yahoo In the fast-evolving world of digital marketing and search engine optimization (SEO), strategic partnerships play a pivotal role in shaping the industry's future. Recently, AOL and Microsoft announced a significant collaboration whereby AOL will sell Microsoft display ads, while Bing will power AOL’s organic search results and paid…
If we compare the piracy takedown scenario this year with the one last year, Google at present is dealing with double the number of requests, which comes down to over 2 million per day.
At a gradual pace, Google Analytics sure is turning into a full-fledged powerhouse tool used for digital business intelligence. Apart from being able to add your custom data, you can add in campaign cost data, send custom dimensions & metrics, add in Big Query integrations, have in synced with DoubleClick suites, AdWords and more. We have all been predicting this outcome for quite some time now.
In today’s mobile-first world, smartphones have become an integral part of our daily lives, and people spend an increasing amount of time on their mobile devices. From social media and shopping to travel and productivity, mobile apps are a dominant source of engagement. However, as mobile usage grows, so does the need for greater ease in accessing content. Recognizing this…
Nowadays, it seems like Google’s busy issuing warning messages to the webmaster community for infringing upon Google’s webmaster guidelines. And this time it’s the sneaky mobile redirects that are on the search giant’s radar. In fact, just last month Google warned site-owners, who are intentionally or unintentionally using them to attract visitors to their sites.
Having a team with members brighter than yourself would bring you the success that you've been seeking. But just culminating smart members isn't the answer to having a bright team.
Q3 Earnings. Does anybody know about this? This was recently released by Google, shedding light on mobile search business to analyze its results by assessing its progress. But how well did the ‘search’ go? And what would be the next step for it? Google had spread a word about mobile search dominance. It has overtaken desktop search in 10 countries,…
You can call Google an attention-seeker, unpredictable, a gossipmonger, blabbermouth, tyrannical or any other name...but at the end of the day, you’ll still have to live with it. Love it, hate it but you just can’t ignore it. We’ll also have to accept the fact that there’s a huge difference between what Google actually says and what it does. Previous…