Having content tailored to one's native language, location, and preferences can help attract more appropriate traffic to a website. Therefore, localized content becomes essential for businesses promoting their products and services online. It enhances the marketing effort by making the customer understand the content more personally. Content localization specifically ensures the increase in leads and revenue for businesses opting for…
Google now knows what's the “Best” and “Cheapest” option available to you, when you do a Google search for a restaurant in your vicinity? Well, it's true. Google has recently added support for “Search Autofilters” in its Search Ranking Algorithm that takes into consideration phrases such as “Best” and “Cheapest” before revealing information related to “Local Restaurant Searches”. The newly…
So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…
As we are about to begin a new search journey in a new year, it's time for businesses to reflect on their past year's performance and hopefully take some positive out of it. It had also been a very happening year for the search giant with a lot of chopping and changing taking place in its services, including the search…
To make it more convenient for large businesses, Google recently came up with a new API to assist you in managing your Google My Business listings under Google My Business API page. The new API dashboard allows you to programmatically conceive and edit locations on Google My Business page. Listed below are some of the most popular features that you…
Thanksgiving holiday week is just round the corner! And it seems like everyone's gearing to celebrate the holiday season. As Businesses getting ready with their final round of preparation to lure customers, Google's not the one to stay behind. In an effort to catch the spirit of the up-coming festive season, Google My Business is coming with “Business Working…
SEO might seem quite appalling for a newbie. Stepping onto the field is easy, but seeking the spotlight amongst competitors is an uphill battle that requires dedication. New skills also need to be acquired. As we keep moving, problems rise up that need to be highlighted for community assistance, and look to propel the diversity & intensity of your strategies.
This chapter puts light upon 9 features that are essential for the progress of every SEO. SEO's don't just bounce out of any corner with a spring in their step. Their progress is due to years of experience that is built up by the wealth of knowledge. But some do feel as though they're backed by the element of luck, and not just knowledge. Doing so certainly doesn't help us in anyway. Hence, learning is important in every progressive step. So, we'll showcase the first 9 areas of knowledge that are to be mastered in order to drive upon the path to success.
Google recently made some significant changes to the local search results display by reducing the 7 pack display to 3 pack. This sudden change affected several local businesses which makes it tougher for the local businesses to feature in the local search rankings. And the fact that around 73 percent of all online activity happening in the local search area, this makes it all the more important for SME's to concentrate more on local search optimization.
It’s easy to get carried away with the high national search ranking that your website may be attracting presently but that seems half the work done if you haven’t considered to optimize it locally. But if your company's budget is neglecting these low conversion areas then you are missing a trick or too. This can be a crucial SEO strategy especially after Google's Pigeon update, which negatively hit the local ranking of some of the enterprise companies. So if you are currently feeling left out as far as the local SERP's are concerned then you may need to overhaul your present strategy.