Twitter has had much to celebrate recently, with its 10th anniversary marking a decade of transformation in the world of social media. Simultaneously, its live-streaming video app, Periscope, celebrated its first birthday. The introduction of Periscope on Twitter was a strategic move aimed at boosting engagement and expanding Twitter's capabilities, especially during a time when its user growth had plateaued.…
As they say, if you match your rivals in everything they do, it's unlikely you'll be very successful. Well, that's what longtime rivals Facebook and Twitter have been trying to do with every new service that they launch. Taking a clue from Twitter owned Periscope, Facebook has now announced that it will start ranking live streaming videos higher in users'…
Twitter's New Strategy: Integrating Live Periscope Videos – Insights by Agency Platform Twitter has been on a relentless quest to combat stagnation in its user growth, employing numerous strategies to revive user engagement and investor confidence. From replacing the familiar "Hearts" with "Likes" to introducing new interactive features and extending the tweet character limit, the platform has tried a multitude…