Search engine optimization, or SEO for short, is a crucial component of any marketing strategy. Companies precisely need to gain visibility on the Internet and attract customers in the process. With audio content - for instance, podcasts - it's easy to assume this isn't an essential process. But the times have changed. Google now actively scans audio content for keywords.…
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So you want to know how exactly podcasts can be of your help in content marketing? Well, it's true that podcasts are the latest to hit SEOs' content bandwagon with many known brands following suit. But four years ago, you would have laughed it off as another rumored Google update chatter. The major USP of these podcasts is that you…