During the recently concluded I/O developer conference, Google revealed that it's long search handle conducts trillions of searches every year. The last time Google made its search volume figures public, was three years ago when it reported around 1.2 trillion searches in 2012. Without revealing the exact number of search volume, Google mentioned that they're conducting around trillions of searches…
In a surprise development, Google Panda - the antispam element was inducted as one of the integral parts of Google's core ranking algorithm system. This means that the anti-spam algorithm element, which was launched five years ago, will now act as a core member of Google's algorithm family. It's still not clear exactly when this development took place but there…
We live in such a virtual world of chatter and distractions that everything we come across becomes a challenge to our eyes and ears. So, finally it has been confirmed that Penguin's next installation, which was rumored to be rolled out in the near future may not be happening; at least not this year. Which means Panda, Phantom and other…
In the ever-evolving world of search engine optimization (SEO), Google continues to lead the way with innovations designed to provide users with more accurate and relevant search results. One of the most significant advancements in recent years is the introduction of RankBrain, an artificial intelligence (AI) system that helps Google better understand and process search queries. Google introduced RankBrain as…
Most of you might be aware that Google has been frequently changing its user interface, often most noticeably on desktop and mobile search engine result pages aka SERPs. Be it the recent Local Pack listings, Carousels in search results, Knowledge Graphs, Displaying of Google Shopping ads or Image and News listings, Google has done it all.
A recent Google study revealed that the mobile searches have finally surpassed the desktop crawls. But on contrary, there are a lot of brands and companies, who still don't have a mobile friendly website as yet. Post 21, April 2015, there was a flurry of speculation over the impact of the update, which is termed as the “Mobilegeddon” effect. After the algorithm update, Google announced that the mobile friendliness of a website would become a ranking factor. But unlike previous updates, Google outlined clear criteria for the website to comply.