With New Year starts a new Search journey. And just to freshen things up, the second ranked search engine i.e. Bing has gone for a cosmetic makeover of its three year old logo. The new Bing logo displays a more Dominant Search presence with an Uppercase “B” replacing its lower case compatriot and the confident yellow color makes way for…
In a surprise development, Google Panda - the antispam element was inducted as one of the integral parts of Google's core ranking algorithm system. This means that the anti-spam algorithm element, which was launched five years ago, will now act as a core member of Google's algorithm family. It's still not clear exactly when this development took place but there…
2016 is going to be grand because we have seen drastic changes in 2015 & we can expect to see even more dramatic ones in 2016. There's been a long debate about privacy of the users. As people are becoming more conscious and aware about the amount of data they share with search engines and other online platforms, there's an…
New Year is yet to arrive but every football enthusiast is wondering when the 50th edition of Super Bowl will be held in 2016? And if you too are searching for an answer then don't just rely on Google's search capabilities to eke out the right answer. That's what we came to realize with Google, who seems to be in…
The Shifting Landscape of Search Partnerships: AOL, Microsoft, Google, and Yahoo In the fast-evolving world of digital marketing and search engine optimization (SEO), strategic partnerships play a pivotal role in shaping the industry's future. Recently, AOL and Microsoft announced a significant collaboration whereby AOL will sell Microsoft display ads, while Bing will power AOL’s organic search results and paid…
In today’s mobile-first world, smartphones have become an integral part of our daily lives, and people spend an increasing amount of time on their mobile devices. From social media and shopping to travel and productivity, mobile apps are a dominant source of engagement. However, as mobile usage grows, so does the need for greater ease in accessing content. Recognizing this…
Q3 Earnings. Does anybody know about this? This was recently released by Google, shedding light on mobile search business to analyze its results by assessing its progress. But how well did the ‘search’ go? And what would be the next step for it? Google had spread a word about mobile search dominance. It has overtaken desktop search in 10 countries,…
Earlier this year when Yahoo renegotiated its contract with Bing, they made a change. From now on Yahoo will be allowed to work with other search providers as well. Just after adding this exceptional point in the contract with Bing, Yahoo’s CEO, Marissa Mayer took an unprecedented decision. Yahoo made a deal with Google for a period of 3 years.…
In the ever-evolving world of search engine optimization (SEO), Google continues to lead the way with innovations designed to provide users with more accurate and relevant search results. One of the most significant advancements in recent years is the introduction of RankBrain, an artificial intelligence (AI) system that helps Google better understand and process search queries. Google introduced RankBrain as…