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Reaching to the top is less difficult as compared to staying at the same position till long. The social media giant “Facebook' that changed the way we connect with our family, friends and nowadays customers has managed to remain at the top position due to several reasons. Top of them all is “Frequent Updates”. They update frequently and also introduces new features every once a while.

  Google, recently, may have been restructured as a part of a new parent company Alphabet Inc but it still dictates the market share value as a search engine giant. But its immediate competitors Bing and Yahoo search have also a reason to smile. The new research from search marketing intelligence company AdGooroo suggests that the No.1 search engine is…

Google recently made some significant changes to the local search results display by reducing the 7 pack display to 3 pack. This sudden change affected several local businesses which makes it tougher for the local businesses to feature in the local search rankings. And the fact that around 73 percent of all online activity happening in the local search area, this makes it all the more important for SME's to concentrate more on local search optimization.

A recent Google study revealed that the mobile searches have finally surpassed the desktop crawls. But on contrary, there are a lot of brands and companies, who still don't have a mobile friendly website as yet. Post 21, April 2015, there was a flurry of speculation over the impact of the update, which is termed as the “Mobilegeddon” effect. After the algorithm update, Google announced that the mobile friendliness of a website would become a ranking factor. But unlike previous updates, Google outlined clear criteria for the website to comply.

If you happen to visit your nearby happening place or store for some shopping or just hanging out with your friends or relatives on a non-weekender but still found yourself waiting in queue for long hours then perhaps you haven't used the latest search feature by Google. Google has recently introduced a new search feature, which will show when the local stores are at their busiest at any time during the entire week. According to a Google FAQ received by Mike Blumenthal, the search giant gets its data on a store’s foot traffic data from users who have opted-in to location sharing.

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