Great news for businesses, especially the SMEs! They no longer need to fear Google's upcoming Panda/Penguin updates. In case your online presence was hurt badly because of Google's past algorithmic updates, such as Penguin/Panda updates, then the good news is that other algorithm updates can help enhance the search ranking of your site. So, if you are left scratching your…
Google served notices to webmasters last week, stating that it has decided to penalize sites with unnatural outbound links. Google's mass manual action message to webmasters turned out to be a brief warning to blogwriters to disclose nofollow links when reviewing gifted products online. In a brief message, Google warned bloggers to “nofollow the link, if you happen to link…
Google acknowledges the fact that there are more searches being carried out across the mobile platforms than on the desktops. To drive home the advantage and to maintain its search dominance, Google recently announced an update to mobile's SERPs. This update will increase the effect of ranking signals that will enable smartphone searchers to find more relevant mobile-friendly pages. It…
It's been a week since Google's ambitious AMP project went live for specific mobile searches. And already it is being said that Google will make it a ranking signal for businesses to get ahead in the search ranking. But Google's John Mueller came out with a different opinion on the matter. Recently, Google's webmaster posted a video in Google Hangout…
So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…
It seems like Google wants to embark on a new search journey in a brand new style by revamping its webmaster portal. It's not such a bad idea, considering the fact that last year was not such a great year for the search giant and a part of the blame goes to Google's webmasters as well. Hence, starting the New…
As we are about to begin a new search journey in a new year, it's time for businesses to reflect on their past year's performance and hopefully take some positive out of it. It had also been a very happening year for the search giant with a lot of chopping and changing taking place in its services, including the search…
Google has this rather strange habit of pulling away features after a brief run. The latest to join the list of casualties is www.google.com/ncr, which was designed to filter out searchers as per their residential status. So if you're a non-US searcher but have been holidaying in the country from past several months, then Google will redirect you to your…
SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…
To make it more convenient for large businesses, Google recently came up with a new API to assist you in managing your Google My Business listings under Google My Business API page. The new API dashboard allows you to programmatically conceive and edit locations on Google My Business page. Listed below are some of the most popular features that you…